Paid Media Specialist

hace 2 días

Buenos Aires, Buenos Aires C.F., Argentina cibergente A tiempo completo

Company Description

Cibergente empowers individuals and organizations to thrive through innovative technology solutions. Partnering with growing organizations, we offer expertise in creating clear strategies, actionable plans, and delivering unique digital solutions that drive meaningful outcomes. Our services range from market research and product strategy to UX/UI design, development, operations, and growth strategies. With years of experience across diverse industries, including finance and healthcare, we focus on delivering scalable and tailored solutions that meet our clients' needs. At Cibergente, we prioritize collaboration, smart strategies, and fit-for-purpose technology to make digital transformation accessible for teams.

Role Description

We are hiring a Paid Media Specialist to execute, optimize, and scale paid acquisition campaigns across multiple brands. This role is hands-on and performance-focused, with clear accountability for spend efficiency and conversion outcomes.

Key Responsibilities


• Build and manage paid campaigns across Meta, Google, LinkedIn (as applicable)


• Own campaign setup, optimization, and daily monitoring


• Develop and test audiences, creatives, and messaging


• Manage budgets and pacing across brands


• Implement retargeting and funnel-based campaigns


• Collaborate with Content & Social Manager on creative inputs


• Provide weekly and monthly performance reports


• Identify opportunities to improve CPL, CAC, and ROAS


• Maintain platform best practices and compliance standards

What You Will Not Own


• Organic social media


• Email campaigns or automations


• Overall growth strategy


• Brand positioning or messaging decisions

Qualifications


• 3–6 years of hands-on paid media experience


• Proven experience managing budgets across multiple brands


• Strong understanding of conversion tracking and attribution


• Experience with Meta Ads Manager and Google Ads (LinkedIn a plus)


• Analytical and testing-oriented mindset


• Comfortable working with creative constraints and iteration

Success Looks Like


• Efficient spend and predictable performance


• Continuous improvement in CPL / CAC


• Clear testing roadmap and insights


• Strong collaboration with growth and content teams

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