Salesforce Marketing Cloud
hace 3 semanas
El Analista en Salesforce Marketing Cloud proporcionará soporte integral a diversas empresas en relación con esta plataforma de marketing. Este rol implica la resolución de problemas técnicos, la implementación de mejoras, la detección de riesgos y el manejo de todas las actividades relacionadas con marketing en la plataforma.
El candidato ideal debe tener conocimientos de Salesforce Marketing Cloud para gestionar y optimizar campañas automatizadas, así como habilidades para colaborar con clientes y equipos internos en la configuración y análisis de estrategias de marketing.
RESPONSABILIDADES:
• Gestión de Campañas: Crear, ejecutar y optimizar campañas de marketing en los diferentes canales disponibles en Salesforce Marketing Cloud, como email, SMS, push móvil, etc.
• Segmentación de Audiencia: Configurar y gestionar segmentos de audiencia basados en criterios demográficos, de comportamiento y de compra.
• Análisis de Datos: Monitorear y analizar métricas clave de rendimiento de las campañas, incluyendo tasas de apertura, clics y conversiones, para ajustar estrategias y mejorar los resultados.
• Diseño de Flujos de Trabajo: Desarrollar y mantener flujos de trabajo automatizados para la gestión de leads, nurturing y retención de clientes.
• Integración de Sistemas: Trabajar en la integración de Salesforce Marketing Cloud con otros sistemas de CRM y plataformas de marketing para asegurar una fluida transferencia de datos.
• Optimización de la Entregabilidad: Implementar y mantener prácticas de mejores prácticas para maximizar la entregabilidad de los emails y minimizar las tasas de rebote.
• Desarrollo de Contenidos: Colaborar en la creación y diseño de contenidos para campañas, incluyendo plantillas, llamadas a la acción y contenido dinámico.
• Configuración de Informes: Diseñar y configurar informes personalizados para evaluar el rendimiento de las campañas y proporcionar insights a los equipos internos.
• Resolución de Problemas: Diagnosticar y resolver problemas técnicos relacionados con la plataforma Salesforce Marketing Cloud y las campañas de marketing.
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