Marketing Specialist

hace 7 días

Buenos Aires San Isidro, Argentina Boreal Technologies SA A tiempo completo

Role Overview We are seeking a hands-on Marketing Specialist to lead all marketing efforts for Latin America. This role is ideal for a proactive, execution-driven marketer who can manage regional lead generation programs, coordinate events, and ensure brand consistency while collaborating closely with the Corporate Marketing team. You will be the primary marketing resource in LATAM , owning campaigns end-to-end — from planning to analytics — while leveraging corporate resources for content, digital assets, and brand support. Key Responsibilities Lead Generation & Campaign Execution Plan, execute, and optimize integrated lead generation campaigns tailored to the LATAM market. Manage campaign calendars, workflows, and execution timelines. Own reporting for all regional marketing activities, providing performance insights to Sales and Corporate Marketing. Collaborate with Sales to align campaigns with pipeline needs and territory priorities. Manage digital tactics (email campaigns, paid social, content syndication, webinars, landing pages) with support from the corporate team. Events & Conferences Lead planning and onsite execution of all LATAM events, conferences, and trade shows. Own logistics, vendor management, booth coordination, and post-event lead processing. Partner with Sales to ensure events align with regional goals. Track event ROI and integrate event leads into Salesforce. Cross-Functional Alignment Serve as the local marketing point of contact for the LATAM region. Work closely with the Corporate Brand & Marketing team to adapt global content for local relevance. Ensure brand consistency across all LATAM activities and materials. Provide feedback on regional market trends and competitor activity. Marketing Tools & Systems Use Salesforce daily for lead management, campaign tracking, and reporting. Utilize social media scheduling tools and basic email marketing/automation tools (platforms supported by the corporate team). Kentico CMS experience is a plus but not required. Qualifications 3–5 years of hands-on marketing experience, ideally in B2B technology, MSP, SaaS, or IT services. Proven ability to execute and optimize lead generation programs. Experience managing in-person events, trade shows, and webinars. Strong project management skills and ability to operate independently. Advanced English (written and spoken) required. • Familiarity with Salesforce (required). Experience with digital marketing tools, social media platforms, and basic marketing automation. Comfortable working in a fast-paced, global environment. What Success Looks Like In the first 6–12 months, this person will: Fully own LATAM campaign execution and reporting. Deliver high-quality regional events with clear ROI. Increase qualified lead flow and pipeline support in partnership with Sales. Build strong alignment with the Corporate Marketing team and local Sales leadership. Establish predictable, repeatable lead-generation processes in the region.

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