Creative Copywriter
hace 5 días
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
The Creative Strategist will develop and coordinate 360o creative brand strategy pitches & productions for high-profile advertising clients in Argentina within but not limited to the Warner Bros. Discovery (WBD) content environment (TV, Digital, Streaming and BTL Activations).
During the pitching phase, he/she must leverage WBD IPs, content release schedules, network positioning, marketing strategy, commercial formats to create the best multimedia solution to clients' brief. He/she must be able to lead the creative concept development, multimedia branded content strategy, pitch storytelling and present it directly to clients & agencies. During the execution phase, she/he must oversee the creative execution, making sure it follows WBD, clients and project guidelines and standards (brand positioning, legal guidelines, etc).
He/she will work alongside team members such as Producers, Media Planners, Ad Sales Executives and a wider team of Social Media, Marketing, Content Specialists, etc.
Creative Ad Lab is a creative and brand content production department of Warner Bros. Discovery that creates multimedia solutions for clients in Latin America.
Your Role Accountabilities
- Develop 360 creative brand strategy pitches based on client's briefs supported by (and not limited to) WBD IPs, Releases, Networks, Events
- Develop Creative Pitch (pitch storytelling, campaign creative concept and multimedia strategy) to be pitched internally, to clients & agencies
- Interface with agencies & clients throughout the project journey
- Oversee, review and approve production assets based on brand guidelines (WBD & client's), audiovisual standards and approved proposal (SBs, scripts, artworks, SM posts, promo pieces, episodes, activations, etc).
Qualifications & Experiences
- Degree or equivalent experience in Communications, Advertising, Marketing, Storytelling & Digital Production.
- Minimum of 2 years of advertising/broadcasting/production industry
- Above average skills in multimedia branded content campaign pitching, production & execution
- Broad knowledge and experience in multiplatform content (movies, series, digital content, TV, OTT, advertising, etc)
- Experience in client service and commercial pitching
- Above average skills in strong combination of data insights, strategy, and client partner experience
- Above average skills in verbal and written interpersonal communication in Spanish and English
- Ability to Promote and facilitate coordination and cooperation among peers (teamwork)
- Problem solver & forward-thinking mindset
Desirable
- Passion about entertainment and content production
- Art direction / copywritting skills (to guide production team)
- Expert in digital content trends
How We Get Things Done…
This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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