Creative Copywriter

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what's our formula? Superteams of Brainlabbers, fueled by data and enabled by technology. Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture. As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code. This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together. You can read The Brainlabs Culture Code in full here. We're looking for a sharp, versatile **Creative Copywriter** to join our Creative & Technical Solutions team. This is perfect for a writer who loves the rhythm of retail and can switch gears seamlessly between high-intensity holiday themes and everyday promotional messaging. Reporting directly to the **Associate Director of Creative Strategy**, the Creative Copywriter will be the voice behind our campaigns. You won't just be filling in text boxes; you will be evaluating briefs, consulting on creative strategy, and crafting compelling copy that drives action across a variety of touchpoints (digital and print). **What this job is**: - High Impact: Your work will span everything from big seasonal moments to quick-turn, everyday retail messaging, giving you the chance to flex both your storytelling and tactical writing skills. - Consultative: You are an expert in your craft. You will review incoming briefs and provide strategic suggestions to ensure the messaging hits the mark before you even start writing. - Versatile: You will adapt your tone to fit different events, audiences, and asset types while maintaining strict brand consistency requirements. **What this job isn't**: - "Copy-Paste": We don't want robots. We want someone who can look at a brief and say, "I think we can communicate this better," and then prove it. - One-note: You aren't just writing "Sale ends soon" on repeat. You need to bring a strong and consistent brand voice across campaigns, and adjust as needed to address different audiences; from Gen Z to parents shopping for back to school. **Core Responsibilities**: **Copywriting** - Drive the creative execution for major seasonal events (e.g., Valentine's Day, Back-to-School, Winter Holidays) as well as everyday business-as-usual (BAU) campaigns. - Adapt brand voice guidelines to fit specific promotional themes while ensuring the client's core identity remains intact. - Proofread and edit copy to ensure flawless EN grammar, spelling, and syntax across all deliverables. **Brief Evaluation & Project Management Support** - Work closely with the Creative Project Manager to ensure incoming creative briefs to ensure they are clear, complete, and strategically sound before production begins. - Act as a consultant to the design and project management team, providing rationale for your copy choices when needed and offering alternative suggestions to improve engagement. - Collaborate with the Creative Project Manager to flag any discrepancies in the brief that might affect the creative output. - Present copy concepts to internal teams and, when required, explain the "why" behind your words to clients and external stakeholders. **The Ideal Skill Set**: **Qualifications & Experience** - 2-4 years of professional copywriting experience (Agency or in-house creative team preferred). - Fluent in English (US) - Bachelor's degree in Journalism, Communications, Advertising, or a related field. - A strong portfolio demonstrating experience with short-form digital copy, headlines, and calls-to-action (CTA). - Experience writing for retail or e-commerce -particularly within high-volume workflows and promotional calendars - is a strong advantage. **Skills & Attributes** - Strong project management capabilities: You are able to support smooth internal workflows and elevate every stage of the copywriting and brief process. - Thematic Agility: You can easily switch voices to match the mood - whether it's the sentimental warmth of Mother's Day or the functional clarity of a weekly grocery campaign. - Consultative Mindset: You are comfortable pushing back (politely) on a brief if you see an opportunity to make the storytelling or copy stronger. - Attention to Detail: You have an eagle eye for typos and inconsistencies. - Time Management: Ability to manage multiple writing assignments simultaneously in a deadline-driven environment. - Collaboration: You work well with designers and project managers to ensure the copy