Digital Advertising
hace 4 días
Vacante~ Digital Advertising & SEO Specialist
Ubicación~ Remoto
Horario~ Lunes a viernes de 8~30 AM a 5~30 PM (Hora EST)
Tipo de contratación~ Tiempo completo / Indefinido
Responsabilidades~
- Paid Advertising (50%)~ Planificar, lanzar y optimizar campañas en Google Ads, Meta Ads, CTV y Bing Ads.
- Realizar investigación de keywords, copywriting de anuncios y pruebas A/B.
- SEO & Organic Growth (50%)~ Desarrollar el roadmap de SEO, realizar auditorías técnicas (salud del sitio, indexación) e implementar optimizaciones on-page (meta tags, schema, contenido).
- Gestión de Presupuesto~ Administrar presupuestos mensuales entre plataformas y recomendar reasignaciones basadas en el rendimiento (CPR, ROAS, CTR).
- Estrategia y Análisis~ Presentar análisis de rendimiento mensual a la dirección, traduciendo datos complejos en insights accionables para perfiles no técnicos.
- Gestión de Proveedores~ Coordinar y supervisar el trabajo de agencias externas de SEO y Google Ads, asegurando el cumplimiento de los estándares de rendimiento.
- Innovación~ Implementar herramientas de IA para la generación de copy, segmentación y automatización de tareas repetitivas.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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