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Digital Advertising

hace 2 semanas


Buenos Aires, Buenos Aires C.F., Argentina Distro A tiempo completo US$1.500 - US$2.000

Vacante: Digital Advertising & SEO Specialist

Ubicación: Remoto

Horario: Lunes a viernes de 8:30 AM a 5:30 PM (Hora EST)

Tipo de contratación: Tiempo completo / Indefinido

Responsabilidades:


• Paid Advertising (50%): Planificar, lanzar y optimizar campañas en Google Ads, Meta Ads, CTV y Bing Ads.


• Realizar investigación de keywords, copywriting de anuncios y pruebas A/B.


• SEO & Organic Growth (50%): Desarrollar el roadmap de SEO, realizar auditorías técnicas (salud del sitio, indexación) e implementar optimizaciones on-page (meta tags, schema, contenido).


• Gestión de Presupuesto: Administrar presupuestos mensuales entre plataformas y recomendar reasignaciones basadas en el rendimiento (CPR, ROAS, CTR).


• Estrategia y Análisis: Presentar análisis de rendimiento mensual a la dirección, traduciendo datos complejos en insights accionables para perfiles no técnicos.


• Gestión de Proveedores: Coordinar y supervisar el trabajo de agencias externas de SEO y Google Ads, asegurando el cumplimiento de los estándares de rendimiento.


• Innovación: Implementar herramientas de IA para la generación de copy, segmentación y automatización de tareas repetitivas.

$1,500 - $2,000 a month