Social Media Manager

This position requires full bilingual fluency in English and Spanish. Please only apply if you are fully proficient in both languages.

About Tecla

Tecla helps U.S. tech companies build teams and products with the best nearshore talent in Latin America. We work with startups and scaling technology companies that want to grow fast and efficiently. Our network of developers, designers, and engineers powers some of the most innovative companies in the world.

We are growing quickly, were recently named to the Inc. 5000 list for 2025, and are expanding both our staff augmentation and managed services divisions. We are now looking for a Social Media Manager (B2B) to elevate Tecla's online presence, grow engagement with our audience, and strengthen our reputation as a top brand for nearshore talent and managed services.

The Role

The Social Media Manager (B2B) will manage both Tecla's social media channels and the Founder's personal social media presence, focusing almost entirely on LinkedIn. This person must deeply understand how the LinkedIn algorithm works, how to write, engage, and publish in ways that drive visibility, reach, and meaningful interaction with U.S.-based startup founders, CTOs, and product leaders.

You will create, publish, and engage with content that builds awareness, credibility, and engagement while directly supporting Tecla's growth goals. You will also work directly with the CEO to create and manage content from his voice, including LinkedIn posts, newsletters, and email campaigns. You will help translate his insights, event appearances, and conversations into high-quality written content that builds thought leadership and drives real connections.

This is a hands-on, creative, and strategic role for someone who knows how to win on LinkedIn by creating conversations, generating engagement, and turning visibility into brand and revenue growth.

Key Responsibilities

1. Strategy and Planning

• Develop and execute Tecla's LinkedIn-first social media strategy for both the company page and the Founder's personal profile.
• Plan and manage content calendars aligned with campaigns, events, and growth priorities.
• Understand and leverage LinkedIn's algorithm to maximize visibility and engagement.
• Maintain a consistent voice, tone, and cadence for both company and founder content.

2. Content Creation

• Write and edit high-quality short-form posts, captions, and thought leadership content optimized for LinkedIn.
• Repurpose materials such as blogs, reports, and internal insights into compelling posts.
• Collaborate with the Design team to create visuals, graphics, and templates for social use.
• Support the CEO in drafting and editing newsletters, email campaigns, and other written content in his tone and style.

3. Community Management

• Engage daily on LinkedIn by commenting, replying, and joining relevant conversations to grow visibility.
• Monitor and respond to engagement on both company and founder profiles.
• Identify and build relationships with potential clients, partners, and influencers.

4. Analytics and Optimization

• Track performance metrics across Tecla's and the CEO's profiles, including engagement rate, impressions, follower growth, and inbound leads.
• Report insights monthly to the Growth Operations Manager with actionable recommendations.
• Continuously test formats, post timing, and engagement tactics to stay ahead of LinkedIn algorithm trends.

5. Collaboration and Alignment

• Work closely with the Growth Operations Manager to connect social activity to pipeline metrics.
• Collaborate with the Performance Marketing Lead and Content Developers to amplify core campaigns.
• Partner with the CEO and Big Fish (agency) to maintain message consistency and adapt strategy as Tecla's brand evolves.

Who You Are

• Fully bilingual in English and Spanish. You can write, edit, and communicate fluently in both languages.
• 2–4 years of experience managing social media for a B2B or tech company.
• Strong understanding of how the LinkedIn algorithm works and how to grow engagement and reach organically.
• Exceptional English writing skills with experience crafting thought leadership content.
• Proven success managing both company and executive LinkedIn profiles.
• Confident ghostwriting content for founders or leadership.
• Organized, proactive, and comfortable managing multiple priorities at once.
• Proficient with social tools such as Buffer, Metricool, or Hootsuite.
• Passionate about startups, technology, and digital growth.

Success in This Role

• Tecla's and the Founder's LinkedIn presence are consistent, engaging, and strategically aligned.
• LinkedIn performance improves month over month in reach, engagement, and follower quality.
• Content contributes to measurable inbound activity and brand visibility.
• The CEO's voice and insights are accurately reflected across all social and ritten channels.
• Social strategy continuously evolves based on algorithm trends and data.

Why Join Tecla

• Join one of the Inc. 5000 fastest-growing companies in America for 2025.
• Work with a talented, international team across the U.S. and Latin America.
• Shape the brand voice of a fast-growing company redefining nearshore talent.
• Collaborate directly with leadership in a creative and high-impact environment.
• Competitive compensation, growth opportunities, and long-term career potential.