Social Media Coordinator

Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who We Are Looking For
We're looking for a
Social Media & Analytics Coordinator
who thrives at the intersection of creativity, strategy, and data. This role is perfect for someone who's passionate about storytelling, understands the impact of their work, and excels in a fast-paced environment. If you have fresh ideas, a strategic mindset, and the ability to connect creativity with measurable results, we'd love to meet you.

What You'll Do

• Design and implement social media strategies aligned with the identity of a brand in the automotive industry.
• Create and manage engaging, innovative, and platform-tailored content that highlights values such as innovation, performance, and lifestyle.
• Engage with digital communities, fostering authentic conversations and boosting audience engagement.
• Collaborate with design, marketing, Brand Experience, and media teams to enhance key campaigns and initiatives.
• Stay updated on the latest social media trends and best practices.
• Lead the analysis of social media performance, clearly distinguishing results from organic and paid content.
• Measure and optimize the impact of strategies based on brand KPIs, engagement, and conversion.
• Develop reports and dashboards to turn data into actionable insights for decision-making.

What You'll Need

• Proven experience managing social media for brands.
• Creativity to craft purposeful stories and produce content that resonates.
• Strong understanding of metrics, KPIs, and performance analytics (e.g., reach, engagement, CTR, conversion, sentiment).
• Knowledge of Social Listening, monitoring, and analytics tools (ideally Brandwatch, Sprinklr, Meta Business Suite, or Talkwalker).
• Ability to distinguish the value and role of organic actions versus paid media and understand how they complement each other.
• Proactive, curious, and solution-oriented attitude with a desire to learn and bring fresh ideas in a dynamic environment.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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