Strategy and Insights Lead, SPLA

hace 7 horas

Buenos Aires, Buenos Aires C.F., Argentina Google A tiempo completo
Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 3 years of experience in advertising sales, marketing, consulting, or media (e.g., search, social, mobile, display, and video media).
  • 3 years of experience creating customer-facing materials (e.g., pitches, narratives, or one-sheets) for sales teams.
  • 3 years of experience in consumer and market insights, media measurement, and privacy landscape.
  • Ability to communicate in English and Spanish fluently to engage with local stakeholders.
Preferred qualifications:
  • 5 years of experience in strategy consulting, consumer research or business development teams or companies.
  • Experience in data analysis, conducting quantitative and qualitative research, uncovering insights from datasets.
  • Ability to think critically about growth drivers and opportunities.
  • Ability to navigate through ambiguity, manage, coordinate and deliver on multiple project assignments simultaneously in a changing environment.
  • Excellent project management, storytelling and presentation skills, including ability to translate data into compelling narratives, sales pitches, and C-level presentations.
About the job:

Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As the Strategy and Insights Lead for Spanish-Speaking LATAM, you will serve as a trusted thought leader for a given Industry, working closely with Sales Leaders to develop Google's Point-of-View for the region. You will shape customer and industry-wide conversations by creating empowering sales pitches at scale. Through storytelling, you will highlight key shifts in the industry, consumer behavior, and market dynamics that drive business growth. Additionally, you will partner with stakeholders to uncover top-priority industry and client opportunities, delivering customized pitches and insight solutions that position Google's products as essential drivers of business strategy.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities:
  • Leverage AI technology to uncover first-party and third-party consumer, industry, and market insights.
  • Create forward-thinking, data-driven narratives and sales pitches to support top clients, helping them understand and reach their consumers effectively.
  • Empower sales teams to align and position Google's products with client objectives. Analyze and identify business opportunities to support the development of Go-to-Market (GTM) pitches and collateral.
  • Develop an annual thought leadership strategy for your vertical. Partner with Account teams to share narratives that reframe thinking and help better deliver on clients' goals.
  • Develop scalable insights solutions as dashboards, insights AI agents and automation.

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