Business Intelligence
hace 2 días
Red Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams: Off Premise and On Premise.
All the responsibilities we'll trust you with:
Data & Insights: executive and operational dashboards
Data & Insights: Integrate ABI/Quilmes (BEES/BI), Scentia, Nielsen, Scantech, PSA, and internal ERP/BI into executive and operational dashboards; set data-quality checks and alerting.
Actionable Insights: KAMs, Sales Executives, and Merchandisers
Actionable Insights: Deliver quantified, prioritized recommendations for KAMs, Sales Executives, and Merchandisers with owners, deadlines, and expected impact.
Revenue Management: price & investment architecture gross-to-net uplift/ROI
Revenue Management: Design the price & investment architecture (List Price, Price Corridor/Architecture, discount policy, promo calendar); operate the gross-to-net waterfall; measure uplift/ROI; run post-event analysis and codify guardrails.
Commercial Planning: price/volume/mix Value Chain
Commercial Planning: Orchestrate sales-planning cycles (CPM/S&OP); provide decision support on price/volume/mix; manage the Value Chain (sell-in, depletions, offtake).
Systems & Data Governance: Value Chain and Depletions
Systems & Data Governance: Product owner for Value Chain and Depletions reporting; steward data quality and master data; manage vendors (Nielsen/Scantech/PSA) and documentation.
Stakeholder Management: DPMs, KAMs, Trade, Finance, and Legal Partner
Stakeholder Management: Align with DPMs, KAMs, Trade, Finance, and Legal; maintain the technical relationship with the Partner and key customers.
Performance Management: track and report Revenue, Sales, Distribution, and Execution KPIs
Performance Management: Run a disciplined operating rhythm to track and report Revenue, Sales, Distribution, and Execution KPIs; publish weekly/monthly scorecards.
Your areas of knowledge and expertise that matter most for this role:
- Experience: +6 years in RGM/BI/FP&A/Category in FMCG (ideally beverages/retail); hands-on with Nielsen/Scantech/PSA; plus for ABI/BEES data
- Tools: Advanced Excel, Power BI (core)/Tableau; SQL/Python plus; master-data governance
- Languages: Native Spanish, ADvanced English
- Skills: analytics, communication/influence, team leadership, negotation. Skilled presentation builder and presenter
Within 60 days, launch a live Sales and Revenue Cockpit BI with high uptime and D+1, establish price corridors and guardrails with strong adoption across commercial leaders, and deliver a first Target-Setting & Forecasting Tool; by 90 days, improve trade-spend efficiency, raise median promo ROI with only a small tail of underperforming promotions, reduce price dispersion and keep most of customers within corridor, narrow the sell-in vs offtake gap in targeted channels, and bring national NSV forecast error to the low-double-digits range; maintain the price index within the strategic band by channel while preserving or growing volume, bring rolling three-month forecast error into single digits with low bias, achieve near-full compliance to guardrails and promo calendar, operate the cockpit with near-perfect reliability and minimal critical data errors, and institutionalize a weekly sales and revenue council with on-time action closure and Partner data deliveries consistently on schedule. Support the sales team with insights to action and track performance of core Distribution initiatives.
Lead the Data Driven mindset in Red Bull Argentina
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