Product Manager, Sports Media

Do you want to contribute to providing a key service to sports websites around the world? We are looking for a Product Owner to lead the development of our in-house Generative AI services that will enable BC to leverage the collective intelligence of the group which is powered by numerous journalists and content writers around the world.

About the role

As Product Manager for several of our sports media assets, you will define and drive the product strategy across a portfolio of high-traffic sports websites, mobile apps, and social media channels. You will be responsible for supporting a product vision that elevates user experience, strengthens audience engagement, and supports our commercial goals across multiple markets.

In this role, you will collaborate closely with cross-functional teams — including Design & UX, Delivery, Digital Intelligence, Revenue Operations, SEO, Editorial, and Engineering — to ensure that your roadmap is both strategically aligned and operationally realistic. You will translate business objectives and user needs into actionable product initiatives, guiding your teams through discovery, prioritisation, and execution.

You will play a central part in shaping how millions of sports fans consume news, statistics, and betting-related content across our digital platforms. This role requires a balance of strategic thinking, strong stakeholder management, and hands-on product development leadership.

Your main responsibilities

• Establish and communicate a compelling product roadmap for our sports media platforms across web, app, and social channels, according to the product vision set out by the Business Owners and your direct manager (Snr. Global Director of Product – Sports Media)
• Own and maintain the product roadmap, ensuring alignment with business objectives, user needs, and revenue opportunities
• Partner with key teams (Design & UX, Delivery, Digital Intelligence, Revenue Operations, SEO, Editorial) to gather insights, identify dependencies, and ensure high-quality execution
• Lead the product development process by defining product goals, writing clear requirements, and managing the backlog on a daily basis with the help of your Delivery Manager
• Analyse product performance using analytics, research, and experimentation to inform prioritisation and continuous optimisation with the help of our Digital Intelligence team
• Ensure data-driven and performance-focused enhancements are integrated into the product roadmap
• Facilitate collaboration across teams, creating clarity around expectations, milestones, risks, and delivery timelines
• Champion a user-centric mindset, ensuring that decisions balance editorial quality, business impact, and a best-in-class sports fan experience, while using your business acumen to make sure Product meets Revenue needs

Who you are

• You have 5+ years of experience as a Product Manager or Product Owner, ideally within media, sports, sports betting or other content-driven digital products
• You are passionate about sports and stay up to date with sports news, fan behaviour trends, and digital media consumption
• You have strong stakeholder management skills and thrive in an environment with multiple teams and competing priorities
• You understand how content, design, UX, tech, data, and SEO come together to shape successful digital media products
• You have experience and have worked with JIRA, as well as been a part of delivery ceremonies such as sprint planning and reviews
• You are able to break down complex challenges into clear product initiatives and actionable steps
• You communicate confidently, set clear expectations, and can facilitate discussions that lead to aligned outcomes
• You can interpret data to make informed product decisions and are comfortable discussing metrics, funnels, and KPIs with a business and P&L mindset
• You proactively identify risks, propose solutions, and maintain structure even in fast-moving environments
• You are delivery-focused and know how to rally teams around common goals and clear milestones

What do we offer you

Joining Better Collective, you will become part of a dream team of talented individuals that play each other well. Our workplace is a powerade of caring supportive colleagues who unite over ambitions, curiosity, passion, and our desire to have fun together. With our four company values Integrity, Respect, Ambition and Collaboration we thrive to be a company that is inclusive and a safe place for our employees, with room to be innovative and courageous.

• Flexible working hours which supports a healthy work-life balance
• A varied everyday life in a fast-paced international business
• A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
• Ability to work remotely

Your way to BC

Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible. If you want to know more about the job, feel free to contact Tomás Vaz de Carvalho, Senior Global Director of Product - Sports Media,
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We look forward to receiving your application.

Worry that you do not meet all requirements?

Don't We are aware that research shows that candidates often tend to avoid job opportunities if they have a feeling of not meeting all the job requirements. Let's be honest: we don't check all the boxes either. In Better Collective we recognize that everyone is different which we respect and value and therefore, we encourage you to apply for the job, even if you do not find that you are the perfect match. Your unique perspectives and experiences can only make our company even better and help us in our journey to become the world's leading sports media group.

Why join Better Collective?

At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You'll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you.

Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you'll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding.

About Better Collective

We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group. We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide.

For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment.

Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK).

We are an equal opportunity employer

We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background, ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.