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Senior Paid Social Associate

hace 2 semanas

Mar del Plata, Buenos Aires, Argentina CookUnity A tiempo completo $1.200.000 - $2.400.000 al año

About CookUnity
Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry's best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission:
empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you've found the right job posting.

About The Team
The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate while keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

The Role
As a Senior Associate, Paid Social, you'll play a critical role our paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging platforms. You'll leverage data, creative, and audience insights to drive high-ROI acquisition while maintaining CAC efficiency. This role is ideal for someone who thrives in high-growth, DTC environments and is excited to build a best-in-class paid social program at the intersection of performance marketing, creative, and product.

The Senior Associate, Paid Social within CookUnity's in-house growth team will be responsible for contributing to the development of our paid social media strategy while owning tactical execution of that strategy to achieve performance objectives. Bringing expert knowledge of the social landscape and applying insights based on data and consumer behavior, the ideal candidate will scale our paid social channels while also keeping the broader Growth team informed on emerging trends and technologies. The ideal candidate will bring a strong media background to drive the paid social media strategy with our key partners and internal stakeholders across Brand, Technology, Data and Product.

Reporting to the Senior Growth Marketing Manager, Paid Social, the Senior Associate, Paid Social will manage campaigns across paid social channels, leverage data and testing to optimize performance, and work cross-functionally with the creative, data and tech teams to support channel growth. This role will collaborate closely with the CRM, Creative, and Brand teams as well as collaborate cross-functionally with the Product, Tech, and Design teams.

Responsibilities

  • Own and Execute Paid Social Growth Strategy
  • Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels.
  • Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
  • Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.
  • Optimize Campaigns, Budgets & Creative to Maximize Growth
  • Continuously analyze performance metrics and translate insights into actionable optimizations.
  • Leverage media mix modeling and incrementality testing to understand channel impact.
  • Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats.
  • Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.
  • Build and Execute a Robust Testing Roadmap
  • Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers.
  • Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
  • Explore new automation, AI, and machine learning tools for real-time optimization.
  • Cross-Functional Collaboration for Growth
  • Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision.
  • Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity's target customers.
  • Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention.
  • Stay Ahead of Industry Trends & Advise Leadership
  • Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others.
  • Bring innovation into CookUnity's paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies.
  • Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

Qualifications

  • 4+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies.
  • Advanced English skills
  • A Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
  • Collaborative attitude and comfortable working in a fast-paced environment
  • Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel.
  • A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints.
  • Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business).
  • Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges.
  • Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.

Soft Skills

  • Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.
  • Masters the stretch of strategic, big picture thinking and hands-on, 'getting things done' mentality that generates immediate impact.
  • Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.
  • Superior communication, presentation and organizational skills.
  • Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.
  • Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality.
  • Ability to define marketing, data and tech requirements based on solid quantitative, technical knowledge and passion
  • Keen sensitivity to brand and the symbiosis of brand and direct marketing.
  • Ability to develop strategy and the tactical plan needed to execute against that strategy.

Benefits
Get paid in USD.

Work remotely: design the life that you want

Enjoy 15 days of vacation each year from the start date

16 fully paid Argentinean holidays

Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider

5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

Paid Family leave

Compassionate Leave: 3-5 days each time the need arises

Customize the benefits that suit your needs Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform

Personalized English coach

If you're interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.