Digital Marketing Specialist Latam

hace 5 días


Capital Federal Buenos Aires, Argentina Blue Arrow Latam A tiempo completo

Blue Arrow Latam has been assigned by a Global Data Center & Networking Optimization Company to search for a Digital Marketing Manager for Latin America based in Buenos Aires and reporting to the Marketing Group Head located in the US Headquarters.

**Main Responsibilities**:

- Develop Marketing Plan & Budget oriented to generate new and quality leads.
- Partner with LATAM Sales team supporting their needs.
- Work closely with the US-based Marketing Team, enhancing the marketing tech stack to drive leads for LATAM.
- Develop Social Media campaigns for the Region (LinkedIn Ads, Paid Search Ads & Display Ads).
- Provide support for the Sales team in terms of collateral and selling tools, ABM Campaigns, preparing Webinars, supporting RFPs, and preparing Sales Decks.
- Generate motivating content for LATAM target audiences: whitepapers, blogs, case studies, etc.
- Track the LATAM PPT competitive set.
- Identify Tradeshows and manage participation.
- Leverage Marketing tools to drive Awareness, i.e.:Drift, Sigster, Elevate +++

**Main Requirements**:

- Coming from Software or Tech companies, B2B Digital Marketing background.
- Proficiency in English and Spanish (Portuguese is a plus).
- Strong Analytical and communication skills.
- Strong CRM skills.
- Experience in Lead Generation



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