Marketing Specialist

hace 5 días


Buenos Aires, Argentina Nestle A tiempo completo

**Snapshot de la posición**

Ubicación: Vicente López, Buenos Aires, Argentina

Área: Marketing

Tipo de Contrato: Full time permanente

**Propósito de la posición**

Será responsable del seguimiento de desempeño y proyectos de I&R de las marcas de lácteos de la compañía.

Trabajará como un solo equipo junto al área de CDT, Ventas, Supply Chain, Técnica y Comunicaciones para lograr los objetivos.

**Un día en la vida de**
- Participar activamente en el desarrollo del plan anual (PCI) que involucra el diagnóstico, las estrategias y tácticas de las marcas.
- Responsable del análisis del mercado teniendo en cuenta sus variables (Market Share, DF/DP, Price Index, Penetración, Frecuencia, etc) y ser promotor en la búsqueda de nuevas iniciativas de mejora.
- Responsable por la ejecución en tiempo y forma de las actividades comprometidas en el PCI.
- Realizar el seguimiento de los proyectos de Innovación & Renovación, logrando el involucramiento de las áreas necesarias.
- Controlar y dar seguimiento al presupuesto de Marketing
- Participar activamente en el desarrollo de las campañas de comunicación y promociones, y especialmente asegurar su correcta ejecución.
- Realizar la pre y post-evaluación de las actividades claves de las marcas (promociones, campañas, lanzamientos).

**Lo que te hará exitoso**
- Graduados de carreras de Marketing, Administración de Empresa o afines
- Mínimo 2 años de experiência en posiciones similares
- Conocimiento de estudios de mercado y análisis de datos
- Nível de inglés avanzado
- Nível de Excel avanzado


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