Lead Generation Specialist

**About Railwaymen**:
We’re a custom software development company based in Kraków, working with international clients from industries like construction, FinTech, real estate or healthcare. Over the last 15+ years, we’ve delivered 150+ digital products - from web and mobile apps to complex platforms and MVPs.

We work in small, cross-functional teams combining business and tech expertise. Some of us have been here for 5, 8, even 13 years - and we’re still growing.

What connects us? A pragmatic approach to software development, curiosity for new technologies, and a culture of collaboration. We value autonomy, clear communication, and doing things the right way.

**Looking for a place where you can grow, have real impact, and enjoy what you do?**

**Join us and be the architect of our success stories**

***About the Role**:

- As a Lead Generation Specialist at Railwaymen, you will be a key member of the Sales Team.
- Your core mission will be to proactively drive lead generation and nurture prospects through the sales funnel within the start-up and scale-up sector (e.g., Fintech, Accounting, Medtech, Foodtech, Construction).
- You will be focused on the iterative approach to ensure campaigns maximum effectiveness and high conversion score.
- This role is ideal for someone with strong self-motivation and a results orientation who appreciates challenges at work.

**Key Responsibilities**:

- Proactively generate qualified leads and schedule meetings through various channels.
- Sales pipeline management in CRM and prospects segmentation.
- Keeping our leadgen funnel busy.
- Nurturing pre-sales relationships by providing relevant information and resources to keep the engagement through the entire customer journey.
- Discovering new ways to improve customer outreach strategies.
- Preparing HubSpot dashboards, and data presentations for management and other teams.
- Cooperation with marketing and performance marketing, content design, Project Manger/ Delivery department as part of conducted campaigns.
- Participation in trips to conferences, international events (Europe, Middle East).

**Why Join Railwaymen?**:
**Work that matters**
- High impact - a unique opportunity to co-create and optimize our sales processes, shaping Railwaysmen's future sales strategy.
- Long-term cooperation
- Paid days off (also for B2B contr**acts)**:

- Smooth onboarding & clear growth paths

**A team you can count on**
- Cross-functional collaboration
- 1:1 meetings, feedback culture & mentoring

**Learning built in**
- Access to internal library & knowledge sharing
- Support for continuous upskilling
- Round Table sessions to exchange ideas

**Life beyond code**
- Private medical care & sports subscription
- Rooftop office view over Kraków

Career path
- Junior Lead Generation Specialist
- Lead Generation Specialist
- Senior Lead Generation Specialist
- Team Leader Lead Generation
- Must have
- Proven experience (min. 2 years) in identifying new business opportunities, generating qualified leads, and effectively managing the sales funnel.
- Ability to work within the Account based Marketing framework.
- Excellent language skills, English (minimum C1 level).
- Strong attention to detail and the ability to analyze campaign performance, draw actionable insights, and maintain accurate records in CRM systems - HubSpot.
- Experience using lead generation toolset, Apollo, ZoomInfo, Expandi and LinkedIn Sales Navigator.
- Ability to effectively leverage ChatGPT, Perplexity or other Large Language Models (LLMs) to enhance sales activities.
- Results-oriented, entrepreneurial mindset to effectively build and manage your own sales pipeline.
- Knowledge of the emerging trends and digital industries: foodtech, fintech, accounting, construction and others.
- Strategic thinking, data-driven approach ownership and strong self-starter.
- Nice to have
- Basic knowledge or experience in digital marketing and social media.

**What’s next?**:

- Small task to do + quick conversation to discuss the task (15 min)
- Meeting with CEO (1h) + Culture Fit (15min)
- Decision
- Hire.

//Depending on the position, there may be an additional recruitment step along the way. //
- Benefits
- Work-life balance
- Friendly atmosphere
- Complete onboarding
- Impact on processes
- Paid days off on B2B
- Internal library
- Various form of knowledge exchange
- Mentoring for junior devs
- Developers summit meeting
- Tech talks on Fridays
- Railwaymen Round Table status meetings
- 1:1 meetings
- Project success celebration
- Regular bonding events
- Medical package
- Sport subscription
- Wednesday pizza
- Breathtaking view