Digital Marketing Specialist

hace 13 horas

Buenos Aires, Argentina Fluid Truck A tiempo completo

Fluid Truck is looking for a Digital Marketing Specialist who is ready to take on new challenges and make a positive impact on our rapidly growing company. The Digital Marketing Specialist must be a strong communicator and excellent brand builder who will use a creative approach to expand and maintain Fluid Truck’s brand by developing and implementing strategies that drive impact for Fluid Truck’s products and services.

**Responsibilities**:

- Strong focus on Fluid Truck’s Customer Acquisition and Conversion Rate Optimization.
- Work alongside Marketing analysts and BI Teams to develop reports and metrics to analyze success of digital marketing strategies. Keen understanding of how to measure LTV, ROAS.
- Expert in managing Google Ads and Programmatic Advertising.
- Optimize and update Fluid Truck’s website and other owned digital channels. Experience with Webflow and WordPress is preferred.
- Analyze target customer data to create segmented digital strategies with Marketing Analyst.
- Dive into and build better user experiences for prospects and customers, and utilize creative ways to personalize our digital content.
- Experience in Web Development/HTML/CSS Skills
- Drives initiatives forward with project management skillset; Asana or other project management platform experience a plus.
- Direct written and visual content creation for Fluid Truck’s digital channels in partnership with internal stakeholders and external vendors
- Work closely with creative, marketing and communications teams to develop content and assets that support approved content, programs and information

**_This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications_**_._**

**Requirements**:

- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- Detail-oriented; strategic thinking.
- Concise communication and strong presentation skills with team members and vendors.
- 3-5 years experience in SEO, Google Ads, Social Media Advertising, and other digital marketing endeavors; Agency experience preferred.
- 2-5 years experience with WordPress CMS; Web development skills preferred.
- 3-5 years of experience with digital marketing tools, including Google Analytics, Ahrefs, Google Data Studio, Google Tag Manager, Google Search Console, and others.

**Benefits**:

- Competitive Salary
- Growth & Career Development Opportunities
- Stock Options for a Rapidly Growing Company
- Health Insurance
- Paid Time Off
- Hybrid Work Modality
- Great Work Environment

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