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Sr. Brand Strategist

hace 2 semanas

Buenos Aires, Argentina VML A tiempo completo

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We're on the seeking for a **Senior Brand Strategist** to join our VML team, someone curious, insightful, and passionate about translating human behavior into meaningful strategies and campaigns.

**Who You Are**:
You're a strategic thinker with a talent for turning complex insights into compelling brand stories. You're fluent in culture and trends, you understand the business behind creativity, and you love working alongside creatives, account teams, and clients to spark game-changing ideas.

**What You'll Do**:

- Conduct business analysis, industry research, and trend exploration to understand client challenges and category dynamics.
- Translate research and data into clear strategic narratives that inspire creative teams and guide campaign development.
- Analyze the positioning and messaging of both traditional and disruptive brands, framing actionable opportunities.
- Lead the development of brand platforms, value propositions, messaging architectures, and campaign strategies.
- Collaborate with martech, content strategists, and creative teams to build new brand experiences and go-to-market strategies.
- Build strong relationships with clients, proactively understanding and addressing their evolving needs.
- Contribute to brainstorming sessions, pitch development, and the creation of communication strategies aligned with business objectives.
- Guide internal teams by defining clear communication goals, ensuring consistency across projects.

**What You'll bring**:

- 4+ years of experience in strategy within a creative, digital, or CRM agency (or on the client side).
- Strong understanding of brand strategy frameworks (positioning, messaging, purpose, architecture).
- Comfort with ambiguity and a natural curiosity to uncover what others might miss.
- Excellent communication and storytelling skills—both visual and verbal.
- Ability to work across teams and disciplines, collaborating effectively while also taking ownership.
- Familiarity with research methodologies (quantitative and qualitative), and experience managing or conducting studies.
- Fluent Spanish and professional English (speaking skills desirable).

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.