Digital Marketing Specialist

hace 2 semanas

Buenos Aires, Argentina SGF Global A tiempo completo

**Overview**: As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online visibility, drive traffic, and generate leads or sales. This role requires a deep understanding of SEO, Google Ads (paid media), and social media management to optimize the digital presence of the company.

**Key Responsibilities**:

- _Search Engine Optimization (SEO):_
- Conduct keyword research to identify target terms and phrases.
- Implement on-page SEO strategies to optimize website content for search engines.
- Develop and execute off-page SEO initiatives, such as link building and influencer outreach.
- Monitor and analyze website performance using SEO tools and analytics.
- _Google Ads (Paid Media):_
- Create and manage Google Ads campaigns to increase online visibility and drive targeted traffic.
- Conduct keyword analysis and optimize ad copy for maximum effectiveness.
- Monitor and adjust bidding strategies to achieve optimal return on investment (ROI).
- Provide regular reports on campaign performance, identifying areas for improvement.
- _Social Media Management:_
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and curate compelling content for various social media platforms.
- Schedule and publish posts, ensuring consistency and adherence to brand guidelines.
- Monitor social media channels for trends, customer feedback, and opportunities for engagement.
- _Analytics and Reporting:_
- Use analytics tools to track and report on key performance indicators (KPIs).
- Analyze data to identify trends, insights, and opportunities for optimization.
- Prepare regular reports for management, detailing the impact of digital marketing efforts.
- _Collaboration and Communication:_
- Work closely with cross-functional teams, including marketing, sales, and design.
- Collaborate with content creators to ensure a cohesive and effective digital marketing strategy.
- Stay informed about industry trends and best practices, sharing insights with the team.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in SEO, Google Ads, and social media management.
- Familiarity with digital marketing tools and analytics platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think strategically.

This role requires a dynamic individual who can adapt to the ever-changing digital landscape, staying ahead of industry trends and leveraging data-driven insights to drive digital marketing success.

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