CRM Executive Latam
hace 1 semana
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique
Job Title: CRM Executive LATAM
Department: CRM
Reporting to: Regional Manager
The Department:
The CRM Department is responsible for optimising every stage of the Betway customer lifecycle.
Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.
Purpose of the role:
The CRM Executive South America is responsible for executing the CRM Strategy to increase customer lifetime value across the Betway product. The role will be responsible for helping to grow the CRM programme across our South American markets, across all stages of the customer lifecycle. It will also involve collaborating cross functionally with Trading, Country Management, Acquisition, Product, Creative and Technology teams as part of an aligned regional strategy. This role revolves around the of use technology and data to improve the effectiveness of CRM campaigns.
You will be responsible for:
- Meeting customer requirements across the CRM product
- Measuring, reporting and optimising all CRM activities within the emerging markets market
- Create and manage both the Sports/Casino focussed and lifecycle CRM calendars
- Ensure all promotions and communications are aligned to business value
- Implement personalisation strategies based on a data driven approach
- Troubleshooting of issues working closely with the customer support team
- Liaising with other key stakeholders across the Betway emerging markets team, such as Country Management
- This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._
You will have (Essential skills):
- Fluent in Spanish and English both written and verbal
- Passion and extensive knowledge of betting
- Previous experience working with Salesforce Marketing Cloud
- Located in South America, preferably in Colombia
- Strong numerical skills
- Experience creating and delivering promotional campaigns that increase revenue and improve customer retention for South America countries/region.
- Ability to analyse large amounts of data quickly and accurately
- _ All behavioural competencies are also essential_
It would be a bonus if you also had (Desirable skills):
- Previous experience working in the Betting industry
- A passion for Sports and Casino
Behavioural Competencies:
- Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are_
- Adaptability, Ownership & Accountability, Initiating Action, Resilience, Customer Orientation, Integrity and Innovation_
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