Growth Marketing Associate, Google Ads

hace 3 meses

Buenos Aires, Argentina CookUnity LLC A tiempo completo

About the CookUnity Growth Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

About the Role

Our ideal candidate will execute our Google growth strategy to scale customer acquisition across paid search, display, demand gen and performance max tactics. As the Growth Marketing Associate, you will play a pivotal role in accelerating new customer acquisition and reactivations across CookUnity’s ideal customer segments, while maintaining efficient CACs. You will develop and deliver upon data and insight-driven Paid Search marketing plans and manage a cross-channel portfolio across search, display, video but also collaborate with the broader growth as well as CRO and audience management teams.

This role reports directly to the SEM Growth Marketing Manager and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.

Responsibilities:

- Day-to-day campaign management in Google Paid Search, YouTube, Demand Gen, and Performance Max.

- Monitor industry competitive SERP landscape for keyword research, asset creation, and trend identification.

- Develop, constantly test, and scale innovative marketing campaigns, ad group concepts, and creatives.

- Analyze performance data to understand the “why” and produce actionable outcomes and opportunities.

- Support in defining the performance marketing and upper funnel strategy, business plans, budgets, and structures for the performance marketing department.

- Collaborate with our internal performance creative team and CRO manager to develop resonating assets and landing page experiences.

- Define and develop a deeper understanding of the target customer to unlock insights for tailored messaging and manage KPIs for high growth impact.

- Support in the onboarding and training of high-performing team members and leverage external partners for best-in-class success.

Requirements

- 4+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies.

- Hands-on experience launching and optimizing performance across platforms from Meta to Google ad products.

- Strong Excel skills for manipulating large data campaign data sets for actionable insights.

- A Bachelor’s degree with a strong academic record and/or relevant experience in a performance marketing role.

- Outstanding understanding in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business).

- Ability to generate solutions from deconstructing qualitative and quantitative marketing challenges.

- Ability to manage multiple complex tasks simultaneously and prioritize effectively in a fast-paced environment.

- Proven ability to lead and manage innovative marketing programs across major digital and offline channels.

- Analytical and data-driven marketer capable of managing various channels to drive traffic and transactions.

- Excellent leadership skills to attract and develop outstanding marketing talent.

- Experience in managing large marketing budgets.

Personal Characteristics

- Entrepreneurial with high energy and a drive to succeed.

- A curious mind with an appreciation for creative collaborative brainstorming.

- Ability to think strategically and execute hands-on to generate immediate impact.

- Collaborative and results-oriented leader with professional maturity.

- Superior communication, presentation, and organizational skills.

- Strong mix of conceptual, data-driven, and analytical capabilities.

- Ability to define marketing, data, and tech requirements based on solid quantitative knowledge.

- Keen sensitivity to brand and the relationship between brand and direct marketing.

- Passion for food culture is a plus

Benefits

Get paid in USD, Crypto, Euro, ARS. Whatever your choice We use Deel to make things easier for you

Work remotely: design the life that you want.

Enjoy 15 days of vacation each year from the start date.

16 fully paid Argentinean holidays.

Compassionate Leave: 3-5 days each time the need arises.

Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.

Customize the benefits that suit your needs, including learning opportunities, wellness memberships, delivery apps, and more.

Personalized English coach.

#J-18808-Ljbffr

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