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CRM Analytics Specialist
hace 2 semanas
Your Purpose
As a CRM Specialist, you will be responsible for creating and managing the communications strategy for our customers improving conversion and engagement metrics. You will be using our automated marketing platform and fully leveraging its capabilities, measuring the results of each campaign or journey. You will collaborate closely with Product Marketing, Product, Marketing, and Data Science, as well as other teams who often need to reach out to our users.
Reports To
CLM Sr Manager
Who You Are
1. 3+ proven years of CRM experience (experience with Clevertap will be considered an asset) and database selection and manipulation.
2. English language proficiency.
3. SQL proficiency.
4. Experience with a Data Visualization tool (Looker, PowerBI, Tableau, and such).
5. Strong working knowledge of CRM and/or Marketing Automation platforms.
6. Experience with user segmentation and A/B testing.
7. Must be highly organized, detail-oriented, and with a sense of urgency.
8. Capable of handling multiple tasks with competing priorities under minimal supervision.
9. Passionate for Fintech and committed to Bitso's leadership position in the crypto space.
What You Will Do
1. Responsible for creating a communication strategy for our customers.
2. Measuring and improving the results and conversion of our campaigns.
3. Maintaining our user base engaged in our communications.
4. Creating and automating dashboards and presentations of our CRM strategy to stakeholders of the whole company.
5. Suggesting and implementing best practices for our communications (best channels, time to communicate, CTAs, length, terms, and such).
6. Establishing workflows and processes for creating and managing new communications with other demanding areas.
Who We Are
With over 5 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we're committed to making it useful by providing equal access to safe and intuitive financial products. We are here to make a lasting impact on our customer's lives and we do so by embracing our core values:
1. Be Human: we delight our customers through great products, deep care, and true empathy. We are humble and we take pride in understanding the views of others to help us see the full picture.
2. Drive Change: we're fearless pioneers committed to unlocking the crypto revolution for humanity. We move fast, take risks and work together to drive lasting impact.
3. Choose Bold Honesty: we seek the truth, especially when it's uncomfortable, in our teams, products, and business reality because that will uncover where we need to focus.
4. Be An Owner: our sense of urgency makes us have a bias towards action, where we prioritize exceptionally and are wise in allocating our time to ensure we always deliver creative and innovative results.
Compensation & Benefits
At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products. So for those willing to commit, adapt and pioneer the most important change of the century we offer:
1. Me Time program, including unlimited paid time off.
2. Remote-first work environment.
3. Employee Stock Option program.
4. Zero trading fees through our Bitso app.
5. Extended Family Leave policy: all birthing parents, non-birthing parents, and adopting parents are eligible for a 4-month leave.
6. Premium health, dental, and life insurances in Mexico, Brazil, and Argentina.
7. Mental wellness platform.
8. Volunteering days.
9. Subsidized caregiving for children, adults, or pets.
10. Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment, and more.
Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
- This role is expected to work remotely.
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