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Media Buyer
hace 1 semana
This is a remote position.
Job Highlights: Contract type: Independent Contractor Schedule: Monday to Friday, 9:00 AM - 5:00 PM Eastern Time Job Overview: We are seeking a highly skilled and results-driven Media Buyer to help scale e-commerce and direct-to-consumer (DTC) brands across various digital advertising channels.
The ideal candidate will have experience in performance marketing, a deep understanding of paid media platforms, and a strong analytical mindset to optimize campaigns effectively.
If you thrive in a fast-paced environment and are passionate about driving ROI through digital advertising, this role is for you.
Responsibilities: Campaign Strategy & Execution: Plan, execute, and optimize paid media campaigns across multiple channels, including Facebook Ads, Google Ads, YouTube, Pinterest Ads, TikTok Ads, Snapchat, Display Networks, and OTT platforms.
Develop strategies for budget allocation, channel mix, and scaling campaigns.
Conduct A/B testing and implement new testing ideas every two weeks to improve performance.
Ensure all campaigns are set up correctly, including tracking pixels, billing, and compliance with platform policies.
Performance Monitoring & Optimization: Conduct daily account checks to identify potential issues such as ad rejections, pixel errors, and budget inconsistencies.
Optimize campaigns based on KPIs such as ROAS, CPA, CPC, CTR, and conversion rates.
Stay updated on industry trends, emerging platforms, and innovative advertising strategies.
Reporting & Analysis: Provide weekly reports on campaign performance, including key metrics, trends, and actionable insights.
Analyze attribution models to determine the impact of each channel on overall marketing performance.
Present insights and recommendations to the team to enhance campaign effectiveness.
Client & Team Collaboration: Work closely with the creative and performance marketing teams to ensure alignment between ad creatives and campaign objectives.
Collect and implement ad copy, ensuring messaging is relevant, accurate, and aligned with campaign goals.
Ensure the highest quality of deliverables for clients by following established processes and best practices.
Engage with marketing communities, agencies, and newsletters to stay informed about new strategies and industry shifts.
Creative Strategy & Execution: Manage the creative pipeline, ensuring new ad creatives are developed and launched following QA processes.
Provide feedback to the creative team to ensure assets meet performance and brand guidelines.
Requirements 3+ years of experience in performance marketing, media buying, or digital advertising, preferably in the e-commerce DTC space.
Proficiency in managing campaigns across multiple paid media platforms (Facebook, Google, TikTok, Pinterest, Snapchat, YouTube, OTT, etc.).
Strong analytical skills with experience in attribution modeling and data-driven decision-making.
Hands-on experience with A/B testing, audience segmentation, and campaign optimization.
Knowledge of advertising policies, tracking pixels, and conversion tracking setups.
Ability to adapt to industry trends and contribute innovative marketing strategies.
Excellent communication skills and attention to detail.
Experience with reporting tools and platforms such as Google Analytics, Facebook Business Manager, and third-party tracking tools.
Benefits Independent Contractor Perks: HMO Coverage for eligible locations Permanent Work from home Immediate Hiring Steady Freelance Job Please note that since this is a permanent work-from-home position and an "Independent Contractor" arrangement, the candidates must have their own computer and internet connection.
They will handle their own benefits and taxes.
The professional fees are on hourly rates and the rate depends on your performance in the application process.
ZR_21357_JOB
