Performance Marketing Specialist

hace 7 días


Buenos Aires, Buenos Aires C.F., Argentina Ins Global A tiempo completo
Job Summary
We are seeking a highly skilled digital marketing specialist to join our team as a Google Ads Campaign Manager. As a key member of our digital marketing team, you will be responsible for developing and executing high-performance Google Ads campaigns that drive business growth. If you have a passion for digital marketing and are looking for a challenging role, we encourage you to apply.

About the Company
Ins Global is a leading international company specializing in telecommunications solutions across the globe. With over 30 years of experience, they provide high-quality telecommunication products to businesses of all sizes. Their commitment to innovation and exceptional customer service enables them to deliver tailored solutions that enhance business communication.

About the Role
As a Google Ads Campaign Manager, you will play a key role in driving business growth through effective Google Ads campaigns. You will work closely with our cross-functional team to identify areas of improvement and implement strategies to optimize our marketing efforts. Your main responsibilities will include:

Main Responsibilities:
  • Develop and manage comprehensive Google Ads campaigns (Search, Shopping, Performance Max).
  • Strategically allocate and oversee a monthly advertising budget to maximize ROI.
  • Conduct keyword research, selection, and optimization for cost-effective bidding strategies.
  • Design and implement targeted ad group structures and audience segmentation to boost ad performance.
  • Craft compelling ad copy and creative content aligned with the company's brand voice.
  • Utilize and optimize ad extensions (sitelinks, callouts, structured snippets).
  • Monitor and analyze campaign performance using Google Analytics and other relevant tools.
  • Generate detailed performance reports and provide data-driven insights for continuous improvement.

Requirements:
  • Proven experience managing successful Google Ads campaigns, driving profitable traffic and achieving KPIs.
  • Strong understanding of PPC, CPC, CPA, and ROAS metrics.
  • Proficiency in keyword research tools, Google Analytics, and performance tracking tools.
  • Strong analytical skills with the ability to interpret data and optimize marketing strategies.
  • Excellent communication and organizational skills.
  • Advanced, fluent, or bilingual English (Required).

Benefits:
  • Competitive compensation package (details will be discussed during the hiring process).
  • Medical insurance coverage in your country.
  • 100% remote work structure with flexible and autonomous work conditions.
  • Career growth opportunities within an established and growing international company.


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