Digital Marketing Strategist

hace 3 días


Buenos Aires, Buenos Aires C.F., Argentina Itscout A tiempo completo

About Itscout
Itscout is transforming the real estate industry with a cutting-edge, cloud-based platform that empowers residential real estate agents to provide exceptional service.

Job Description

We are seeking a results-driven Paid Media Specialist with a strong background in designing and executing high-performance acquisition campaigns. The ideal candidate will have a passion for digital marketing, data-driven decision-making, and experience in targeting top-tier real estate agents within active markets.

Key Responsibilities:

  • Develop and implement paid media strategies across search, social media, display, and other platforms to attract high-performing real estate agents.
  • Leverage market research, audience segmentation, and industry insights to refine campaign strategies and maximize engagement.
  • Monitor and analyze performance metrics (ROI, CPA, conversion rates, CTR, etc.), conduct A/B testing, and implement data-driven improvements.
  • Efficiently allocate and manage advertising budgets to maximize impact and campaign efficiency.
  • Cross-team collaboration to craft compelling ad copy, landing pages, and visual assets that resonate with the target audience.

Requirements:

  • 3+ years of experience in paid media or acquisition marketing, preferably in B2B or high-value customer acquisition.
  • Expertise in Paid Search & Social Media: Strong proficiency in Google Ads, Facebook/Meta Ads Manager, LinkedIn Ads, and other digital advertising platforms.
  • Analytical mindset to interpret complex data, extract insights, and optimize strategies based on performance trends.
  • Deep understanding of audience segmentation and campaign performance optimization.

Bonus Requirements:

  • Knowledge of the real estate industry and agent motivations.
  • Residency in Argentina or Uruguay (mandatory).
  • Advanced proficiency in English (C1 or higher).
  • Strong communication skills and ability to collaborate in a fast-paced, cross-functional team.


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