Retention Marketing Specialist

hace 1 semana


Buenos Aires, Argentina Activate Talent A tiempo completo
Retention Marketing Manager

About the Role

We are seeking a highly skilled Retention Marketing Manager to lead our retention strategies and foster profitable long-term relationships with our clients. As a key member of our team, you will be responsible for developing and executing highly segmented, personalized, and targeted email/SMS marketing campaigns to nurture long-term customer relationships.

Key Responsibilities:

  • Develop and execute highly segmented, personalized, and targeted email/SMS marketing campaigns to nurture long-term customer relationships.
  • Lead the formulation of CRM strategies and campaigns, ensuring alignment with the company's objectives.
  • Regularly assess and analyze customer data (e.g., behavior, engagement, rewards redemptions) to evaluate campaign performance and identify areas for improvement.
  • Research beauty industry trends and emerging opportunities to enhance CRM strategies.
  • Collaborate with Sales and Marketing teams to integrate retention strategies with customer acquisition efforts.
  • Manage and optimize Klaviyo (or a similar platform) for retention marketing, ensuring efficient execution.

Requirements

  • Excellent English Communication Skills (Minimum C1)
  • Bachelor's degree preferred (Marketing, Business, Communications, or related field)
  • Minimum of 3+ years of experience in retention marketing or similar roles, with proficiency in CRM systems
  • Strong expertise in email/SMS marketing (preferably with Klaviyo)
  • Familiarity with digital marketing best practices and metrics
  • Experience in the beauty or fashion industry is a plus
  • Excellent multitasking skills and ability to meet deadlines
  • Open to feedback and adaptable to new strategies

About Us

Activate Talent is a global beauty brand that offers high-quality, affordable hair accessories, jewelry, and beauty products. We are committed to sustainability and create eco-friendly and stylish products catering to diverse customers, focusing on empowering individuals through accessible beauty.



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