Retention Marketing Specialist
hace 1 semana
About the Role
We are seeking a highly skilled Retention Marketing Manager to lead our retention strategies and foster profitable long-term relationships with our clients. As a key member of our team, you will be responsible for developing and executing highly segmented, personalized, and targeted email/SMS marketing campaigns to nurture long-term customer relationships.
Key Responsibilities:
- Develop and execute highly segmented, personalized, and targeted email/SMS marketing campaigns to nurture long-term customer relationships.
- Lead the formulation of CRM strategies and campaigns, ensuring alignment with the company's objectives.
- Regularly assess and analyze customer data (e.g., behavior, engagement, rewards redemptions) to evaluate campaign performance and identify areas for improvement.
- Research beauty industry trends and emerging opportunities to enhance CRM strategies.
- Collaborate with Sales and Marketing teams to integrate retention strategies with customer acquisition efforts.
- Manage and optimize Klaviyo (or a similar platform) for retention marketing, ensuring efficient execution.
Requirements
- Excellent English Communication Skills (Minimum C1)
- Bachelor's degree preferred (Marketing, Business, Communications, or related field)
- Minimum of 3+ years of experience in retention marketing or similar roles, with proficiency in CRM systems
- Strong expertise in email/SMS marketing (preferably with Klaviyo)
- Familiarity with digital marketing best practices and metrics
- Experience in the beauty or fashion industry is a plus
- Excellent multitasking skills and ability to meet deadlines
- Open to feedback and adaptable to new strategies
About Us
Activate Talent is a global beauty brand that offers high-quality, affordable hair accessories, jewelry, and beauty products. We are committed to sustainability and create eco-friendly and stylish products catering to diverse customers, focusing on empowering individuals through accessible beauty.
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