AVP-MIS Marketing Specialist
hace 4 semanas
At Moody's, we are seeking a highly skilled and experienced marketing professional to join our Ratings Commercial marketing team. As an AVP-MIS Marketing, you will play a critical role in leading marketing efforts for Moody's Ratings in Latin America and developing our commercial content strategy.
Key Responsibilities:- Develop and execute integrated marketing strategies to effectively communicate our value proposition to market participants and drive customer engagement.
- Lead content strategy, globally, for Moody's Ratings Commercial, in partnership with Moody's divisions and our digital insights team.
- Work with cross-functional teams to build an integrated and holistic regional marketing plan, delivering compelling marketing materials and sales content.
- Track, measure, and report on the performance of marketing campaigns and initiatives, particularly digital campaigns, using analytics tools.
- Collaborate with key stakeholders to establish and execute a robust marketing and content plan that supports strategic business objectives.
- Bachelor's degree in marketing, business, or related field.
- Proven experience in B2B marketing, content management, or a similar role, ideally within the financial services industry.
- Excellent communication and leadership skills.
- Proficiency in digital marketing tools and platforms such as Marketo, Highspot, Lumen5.
- Understanding of the credit rating industry and its regulatory environment desired.
- English fluency (spoken and written) required. Portuguese beneficial, but not required.
- Proficiency with Microsoft Office applications; PowerPoint, Advanced Excel, Outlook, Word.
- Experience with email marketing and campaign management software, search engine optimization (SEO/SEM), digital advertising platforms, and content management systems (CMS).
- Familiarity with Bloomberg or other market research tools.
- Familiarity with Marketo, Salesforce, and web analytics tools such as Google Analytics.
Moody's is an equal opportunity employer. We are committed to creating an inclusive environment where everyone feels welcome to be who they are, with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways.
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