Senior Business Analyst
hace 2 semanas
We are seeking a highly skilled Salesforce CRM, Sr. Associate to join our team at Biogen.
About This RoleThis position will work closely with internal key business stakeholders to provide business-oriented reports, KPIs, and analytical capabilities to drive increased understanding of the market and relevant insights that will help drive business objectives.
The successful candidate will be responsible for supporting the marketing team in activities related to market research, insight generation, forecast preparation, and other processes related to business, allowing for a general understanding of overall business including market trends and analytics.
Key Responsibilities:- Primary Market Data Analysis
- Compiles and deliver business intelligence reports to end users on a regular basis
- Participate on the development and implementation of market research projects and relationships to market research suppliers/partners
- Performs ad-hoc analysis based on secondary data (IQVIA) to support decision-making process
- Compile and deliver the information extracted from Veeva CRM, generating field force KPIs, CLM, and other digital promo tools analyses and reports
- Support BI/Decision Support manager to provide integrated marketing analytical solutions (dashboards and BI) to support business areas (Sales/Marketing, Mkt Access, and Medical)
- Perform customer segmentation calculation and analyses
- Conduct targeting and field force sizing analyses
- CRM System– Manage the CRM System, users training, ensure data integrity, track Sales Force productivity, and support Sales Force Effectiveness initiatives; supporting field force in the questions related with the use of Veeva CRM
- Contribute with the development of sales incentives metrics and calculation
- Market Access supporting – developing & implementing SAP
- Sales Force Incentive Compensation (SIC) – Support/Propose criteria and metrics definition
- Competitive Intelligence - Establish CI capabilities to provide regular, accessible reporting on competitive activities
- Build strong relationship with all colleagues from Global team regarding CMI & CRM subjects
- Maintain close liaison with all company areas
- Meet the required standards of quality of the company and the Best Practice - Code of Business Conduct
- University degree in marketing/economics/statistics/engineering or comparable is needed
- 3-5 years' experience in similar position, preferably in pharmaceutical or biotechnology industry
- Knowledge of business statistics, quantitative methods, performance analysis, and development of business performance dashboards, scorecards, and KPIs
- Strong understanding of marketing strategy, planning issues, forecasting, field force tactics, and performance indicators
- Skills in MS office and relational databases
- Strong attitude to be a team player
- Problem Solving and Decision-Making attitude
- Excellent communication skills and ability to effectively work with cross-functional teams
- Intermediate level of English (spoken and written)
At Biogen, we value diversity and inclusion in all aspects of our workplace. We are committed to creating an environment where everyone feels valued and empowered to achieve their best. If you're passionate about making a difference in people's lives and want to be part of a dynamic team that shares your values, then this could be the perfect opportunity for you
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