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Performance Optimization Specialist

hace 2 meses


Buenos Aires, Argentina VML A tiempo completo
About the Role

We are seeking a highly skilled and motivated Performance Specialist to join our team at VML. As a Performance Specialist, you will be responsible for conducting comprehensive analyses of full-funnel campaigns, tracking key business KPIs across various channels, and identifying consumer behaviors and market trends.

Key Responsibilities
  • Conduct in-depth performance analysis of full-funnel campaigns to identify areas for improvement and opportunities for growth.
  • Develop strategic recommendations for campaign optimizations and propose new activations based on performance insights and business needs.
  • Collaborate with cross-functional teams to implement campaign optimizations and measure their impact.
  • Stay up-to-date with the latest industry trends and technologies, and apply this knowledge to drive business growth.
Requirements
  • 5+ years of experience in Campaign Performance roles or similar positions.
  • Excellent interpersonal and communication skills.
  • Knowledge in Performance tools and latest technologies (GTM, Looker, Google Ads, Meta Ads, Google Analytics).
  • Highly motivated and well organized.
  • Advanced level of English is a must.
About VML

VML is a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.