Digital Analytics Manager for LATAM Data Analytics

hace 2 meses

Buenos Aires, Argentina Sony Pictures A tiempo completo
{"Responsibilities": {"Digital Insights and Analysis": "

Key Responsibilities:

  • Analyze and interpret large datasets to extract insights on marketing campaigns, social engagement, audience behavior, content preferences, and market trends.
  • Develop and apply statistical techniques, including hypothesis testing, regression, and time series analysis, to uncover patterns and relationships in data.
  • Design and implement predictive models using machine learning algorithms to support business decisions and initiatives.

Campaign Analysis and Optimization:

  • Analyze and optimize paid marketing campaigns across platforms, with a focus on YouTube campaigns and understanding their dynamics.
  • Structure A/B and multivariate tests to derive meaningful attribution insights and success measurements.

Audience Insights and Communication:

  • Develop new insights about audiences and communicate relevant findings to drive decision-making for acquisition, engagement, and retention.
  • Innovate ways to share audience insights across the organization, influencing key stakeholders.
  • Leverage experience with Meta (social media) and its platforms for effective audience engagement strategies.

Trend Analysis:

  • Identify key media and digital trends, including new products, creators, and content in LATAM.
  • Analyze competitor performance, conduct audience and content analysis, and contribute to market research.

Collaboration and Reporting:

  • Design and write presentations and analysis reports for different business areas.
  • Maintain a direct working relationship with existing research teams and other business areas.
  • Lead meetings with key sales and development stakeholders and vendors to create partnerships aligned with business goals.

Technical Skills and Requirements:

  • 4+ years of experience in digital analytics, advertising, and social media research, with at least 3 years in Digital Business or Digital Marketing.
  • Team player with ability to work independently and manage multiple projects.
  • Proven working experience in digital business analytics.
  • Data nomad with strong skills in collecting, measuring, organizing, and analyzing data.
  • Strong Excel and PowerPoint skills are required.
  • Experience with data visualization, Tableau/Power BI or R, also with automatization tools.
  • Proficiency in statistical analysis, including hypothesis testing, regression, and time series analysis.
  • Technical skills in Python and SQL are essential.
  • Familiarity with machine learning frameworks such as Scikit-learn or Tensorflow.

Language and Education:

  • Excellent proficiency in English and Spanish (written and spoken); Portuguese is a plus.
  • Bachelor's or advanced degree in a relevant field (Computer Science, Statistics, Mathematics, Data Analytics, Engineering, etc.).

About the Role:

This role is a key part of the LATAM Data Analytics team at Sony Pictures Entertainment, working closely with various business areas to drive growth initiatives and shape business strategies.

What We Offer:

A dynamic and innovative work environment, opportunities for professional growth and development, and a chance to be part of a global media and entertainment company.

"}

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