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Digital Analytics Manager

hace 1 mes

Buenos Aires, Argentina Sony Pictures A tiempo completo
Marketing and Digital Analytics Manager

Sony Pictures Entertainment is seeking a seasoned Marketing and Digital Business Analytics Manager to join our LATAM Data Analytics team in Buenos Aires, Argentina. As a subsidiary of Sony Corporation of America, SPE operates globally, engaging in motion picture production and distribution, television production and distribution, digital content creation, and more.

Key Responsibilities:

  • Digital Insights and Analysis: Manage and analyze data from various sources to extract insights on marketing campaigns, social engagement, audience behavior, content preferences, and market trends.
  • Campaign Analysis and Optimization: Analyze and optimize paid marketing campaigns across platforms, with a particular focus on experience with YouTube campaigns and understanding its dynamics.
  • Audience Insights and Communication: Develop new insights about audiences and communicate relevant findings to drive decision-making for acquisition, engagement, and retention.
  • Trend Analysis: Identify key media and digital trends, including new products, creators, and content in LATAM.

Requirements:

  • 4+ years of experience in digital analytics, advertising, and social media research, with at least 3 years in Digital Business or Digital Marketing.
  • Team player with ability to work independently and manage multiple projects.
  • Proven working experience in digital business analytics.
  • Data nomad with strong skills in collecting, measuring, organizing, and analyzing data.
  • Strong Excel and PowerPoint skills are required.
  • Experience with data visualization, Tableau/Power BI or R, also with automatization tools.
  • Proficiency in statistical analysis, including hypothesis testing, regression, and time series analysis.
  • Technical skills in Python and SQL are essential.
  • Familiarity with machine learning frameworks such as Scikit-learn or Tensorflow.

Language and Education:

  • Excellent proficiency in English and Spanish (written and spoken); Portuguese is a plus.
  • Bachelor's or advanced degree in a relevant field (Computer Science, Statistics, Mathematics, Data Analytics, Engineering, etc.).

This role requires a proactive, motivated individual with a passion for digital business analytics and marketing, and proven experience leveraging Meta. If you are a strong candidate, we invite you to apply to be a part of our innovative team at Sony Pictures Entertainment in Buenos Aires.