Senior Associate, Salesforce CRM

hace 2 semanas

Partido de Vicente López, Argentina Biogen A tiempo completo
Job Overview

The Senior Associate, Salesforce CRM plays a crucial role in collaborating with key internal business stakeholders to deliver insightful reports, key performance indicators (KPIs), and analytical capabilities. This position is essential for enhancing market understanding and generating insights that align with business objectives.

Key Responsibilities:

  • Conduct comprehensive market data analysis.
  • Compile and distribute business intelligence reports to stakeholders regularly.
  • Engage in the development and execution of market research initiatives and maintain relationships with market research vendors.
  • Perform ad-hoc analyses utilizing secondary data sources to support strategic decision-making.
  • Extract and analyze data from Veeva CRM to generate field force KPIs and evaluate digital promotional tools.
  • Assist the BI/Decision Support manager in delivering integrated marketing analytical solutions, including dashboards and business intelligence tools.
  • Execute customer segmentation calculations and analyses.
  • Conduct analyses for targeting and field force sizing.
  • Oversee the management of the CRM system, including user training, data integrity, and tracking sales force productivity.
  • Contribute to the development of metrics for sales incentives.
  • Support market access initiatives through the implementation of SAP.
  • Assist in defining criteria and metrics for Sales Force Incentive Compensation (SIC).
  • Establish competitive intelligence capabilities to provide regular updates on competitive activities.
  • Foster strong relationships with colleagues in the Global team regarding CMI and CRM matters.
  • Maintain close collaboration with all departments within the company.
  • Adhere to the company's quality standards and Code of Business Conduct.

Qualifications:

  • A university degree in marketing, economics, statistics, engineering, or a related field is required.
  • 3-5 years of experience in a similar role, preferably within the pharmaceutical or biotechnology sector.
  • Proficient in business statistics, quantitative methods, performance analysis, and the development of performance dashboards and KPIs.
  • Strong grasp of marketing strategy, planning challenges, forecasting, field force tactics, and performance metrics.
  • Proficient in MS Office and relational databases.
  • A collaborative team player with a problem-solving mindset.
  • Excellent communication skills, capable of working effectively with cross-functional teams.
  • Intermediate proficiency in English, both spoken and written.

Why Join Biogen?

At Biogen, we are a global team dedicated to excellence and innovation. As a mid-sized biotechnology firm, we offer the stability and resources of an established organization while fostering an environment where individual contributions are valued. Our team comprises talented and passionate professionals who have unparalleled opportunities for learning and growth. Together, we strive to deliver life-changing medicines, with every role being vital to our mission. We are committed to building a culture of inclusion and belonging that reflects the diverse communities we serve. We believe that diverse backgrounds and perspectives strengthen our company and drive innovation.

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