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The Senior Associate for Salesforce CRM plays a crucial role in collaborating with key internal business stakeholders to deliver insightful reports, key performance indicators (KPIs), and analytical capabilities. This position aims to enhance the understanding of market dynamics and provide valuable insights that align with business objectives.
Key Responsibilities:
- Conduct in-depth analysis of primary market data.
- Compile and distribute business intelligence reports to stakeholders regularly.
- Engage in the development and execution of market research initiatives and foster relationships with market research vendors.
- Perform ad-hoc analyses utilizing secondary data sources to aid in the decision-making process.
- Extract and present information from Veeva CRM, generating reports on field force KPIs, CLM, and other digital promotional tools.
- Assist the BI/Decision Support manager in delivering integrated marketing analytical solutions, including dashboards and business intelligence tools for various business areas.
- Execute customer segmentation calculations and analyses.
- Conduct analyses related to targeting and field force sizing.
- Oversee the management of the CRM system, including user training, data integrity, and tracking sales force productivity to support effectiveness initiatives.
- Contribute to the formulation of sales incentive metrics and calculations.
- Support market access initiatives through the development and implementation of SAP.
- Assist in defining criteria and metrics for Sales Force Incentive Compensation (SIC).
- Establish competitive intelligence capabilities to ensure regular reporting on competitive activities.
- Build and maintain strong relationships with colleagues across the global team regarding CMI and CRM matters.
- Maintain close collaboration with all departments within the company.
- Adhere to the company's quality standards and Best Practice - Code of Business Conduct.
Qualifications:
- A university degree in marketing, economics, statistics, engineering, or a related field is required.
- 3-5 years of experience in a similar role, preferably within the pharmaceutical or biotechnology sector.
- Proficient in business statistics, quantitative methods, performance analysis, and the development of business performance dashboards and KPIs.
- Strong grasp of marketing strategy, planning challenges, forecasting, field force tactics, and performance metrics.
- Proficient in MS Office and relational databases.
- A collaborative team player with a strong problem-solving and decision-making mindset.
- Excellent communication skills, capable of effectively collaborating with cross-functional teams.
- Intermediate proficiency in English, both spoken and written.
Why Biogen?
At Biogen, we are a global team dedicated to excellence and innovation. As a mid-sized biotechnology company, we combine the stability and resources of an established organization with an environment that encourages individual contributions. Our team comprises talented and passionate professionals who have exceptional opportunities for learning, growth, and skill enhancement. Together, we strive to deliver life-changing medicines, with every role being vital to our mission. We are committed to fostering a culture of inclusion and belonging that reflects the diverse communities we serve.
