Marketing CRM Campaign Manager
hace 2 días
The Campaign Manager plays a critical role in driving the success of our CRM marketing campaigns by overseeing and participating in the end-to-end execution of campaigns in Salesforce Marketing Cloud and collaborating with cross-functional teams to deliver high-quality consumer experiences.
Main Responsibilities:- Support Product Owner in reviewing features/user-stories for campaign execution, convert functional requirements to technical requirements, estimate user stories
- Configure email templates in Salesforce Marketing Cloud, ensuring they align with campaign goals and brand guidelines
- Provide feedback to copywriters and designers to create more compelling and visually appealing email assets
- Conduct quality checks on email campaigns to ensure accuracy, functionality, and adherence to standards
- Monitor list health and develop prospecting plans to drive list growth
- Analyze and report on email campaign performance, providing recommendations for future improvements
- Collaborate with cross-functional teams, including product managers, product owners, regional channel managers, and developers, to deliver high-quality products and features
- Stay up-to-date with the latest email marketing technologies and best practices
- Bachelor's degree in Computer Science, Information Technology, or related field
- 5-6+ years of experience in CRM/direct marketing
- 3+ years hands-on experience working in Salesforce Marketing Cloud, with SFMC Certifications required in Email and Admin
- 3+ years proven experience building email campaigns end-to-end with a strong understanding of email and mobile marketing (push, in-app, and SMS) best practices
- Experience with Agile methodologies and working with Scrum teams
- Firm knowledge of HTML and CSS, templates, links, tagging, and AMPscript
- Basic knowledge of SQL
- Ability to translate business stakeholders' requests into user stories and effectively communicate technical aspects in non-technical language
- Strong coordination skills, attention to detail, and the ability to work collaboratively with various teams to deliver high-quality marketing campaigns
- Experience with cloud ecosystems, including Azure, Sitecore Cloud, or AWS
- In-depth experience with DevOps and CI/CD as well as version control systems (e.g., Git)
- SFMC Certifications required: Email, Admin, Developer
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