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Product Marketing Manager
hace 2 meses
This is an exciting opportunity to help build a world-class product marketing team at CaptivateIQ. We're currently a small but mighty team and are looking for a full-stack product marketer who will impact the entire go-to-market funnel; from our persona strategy to campaign messaging to competitive win rates.
Key Responsibilities:
- Be an in-house expert on our product and the market; maintaining and sharing a deep understanding of market problems and opportunities and how our product solves them.
- Create, test, and iterate on differentiated messaging and positioning across the buyer journey.
- Be an evangelist and thought leader for CIQ; informing and publishing thought leadership, supporting prospect/customer calls, analyst inquiries, and presenting at events.
- Lead product and feature launches; building out repeatable processes to make a big splash with lower effort.
- Partner with our marketing team to develop case studies, website content, and assets that support the buyer journey.
- Partner with sales on analyzing and boosting conversion rates across the sales funnel with compelling messaging, assets, and enablement.
- Track and measure key metrics to understand the impact of our GTM efforts and uncover new opportunities.
Requirements:
- 3-5 years of SaaS product marketing experience and have a proven track record of working effectively with sales, marketing, and product teams.
- Proven ability to develop, test, and refine positioning and messaging.
- Experience launching products and features, with an emphasis on building awareness and generating leads.
- An excellent communicator with a knack for communicating complex, technical concepts in simple terms.
- Experience working directly with customers and serving as the voice of customers within an organization.
- An ownership mindset and the demonstrated ability to autonomously own projects from strategy through to execution.
- The right blend of a data-driven strategy paired with a bias toward action.
Benefits:
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents.
- Flexible vacation days and quarterly mental health days so you can recharge.
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal).
- One-time work from home stipend & annual stipends for professional development and caretaking.
- Virtual team lunches to keep you connected.
- (US-ONLY) 401k plan to participate in and save towards the future.
- Newest Apple products to help you do your best work.
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent.
