Product Marketing Manager
hace 1 mes
Working At Bitso
We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.
To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.
Your Purpose Product Marketing Managers at Bitso will be responsible for three main product stages: positioning, launch, and lifecycle management. At the product (or feature) positioning stage, you will be accountable for understanding our consumer segments and their needs, mapping competition offerings and positionings, and defining the product's target segment and positioning. At the launch stage, you will take ownership of the product (or feature) go-to-market strategy. You will also define how we will communicate the launch, involving all resources and teams necessary to produce the campaign, and reporting results and learnings - focusing on current Bitso customers. Also, in the product lifecycle management stage, you are ultimately responsible for leading marketing initiatives to increase product (or feature) use and consumer engagement.
Reports To Head of Product Marketing
Who You Are Degree holder in Business, Marketing, or related fields.5+ years of experience working with Product Marketing.Passionate about Cryptocurrencies.Experience in Crypto and with Stablecoins is a plus.Solid experience developing marketing plans.Ability to analyze data, identify trends, present key findings, and apply findings to future programs.Proven experience to work effectively in a rapidly changing environment.Excellent project management, multitasking, and quantitative and qualitative skills.Able to understand business needs in a fast-paced industry and adapt accordingly.Self-starter. Proactively identify and navigate through ambiguity with little or no guidance.Proactive, self-motivated, and with a strong sense of ownership and accountability.A good team player and also able to work independently.Fluent in both English and Spanish.If you are from Mexico and/or currently live in Mexico, this is a plus.What You Will Do Strategic Marketing Planning: Develop and implement comprehensive marketing strategies aligned with Bitso's business goals.Identify target markets, customer segments, and growth opportunities.Conduct market research and competitor analysis to inform strategy.Develop product positionings that differentiate new products and services from others in the market.Campaign Management: Plan and execute multi-channel marketing campaigns, including digital advertising, email marketing, social media, and content marketing.Manage end-to-end campaign processes, from concept through execution and analysis.Optimize campaigns based on performance metrics and ROI.Performance Analysis: Monitor and report on key performance indicators (KPIs) and marketing metrics.Act as a guardian of the product's OKRs and key metrics when approving marketing material.Use data-driven insights to refine marketing strategies and campaigns.Provide regular reports to senior management on marketing performance.Budget Management: Manage the marketing budget, ensuring efficient allocation of resources.Track and optimize marketing spend to maximize ROI.Partnerships and Collaboration: Collaborate with external partners, influencers, and agencies to amplify marketing efforts.Work with internal teams to align marketing strategies with product launches and company goals.Ensure all customer-facing teams, such as marketing, PR, and customer service, clearly understand the plan and the product roadmap - including preparing Q&A material to share with stakeholders.Who We Are With over 8 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we're committed to making it useful by providing equal access to safe and intuitive financial products.
When we hire people for our team, we specifically test for the following traits in addition to our cultural values:
Mission-Driven: We seek individuals who are passionate about crypto and Bitso's mission and resilient in facing industry challenges.High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.Self-Management: We look for individuals who can independently manage their work, career, and professional development.Compensation & Benefits At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.
For those willing to commit, adapt and pioneer the most important change of the century, we offer:
Me Time program, including unlimited paid time off.Remote-first work environment.Employee Stock Option program.Zero trading fees through our Bitso Alpha app.Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-month leave.Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.Volunteering days.Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive
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