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Growth Marketing Specialist

hace 2 meses

Buenos Aires, Argentina Borderless Capital A tiempo completo
About the Role

We are seeking a highly skilled Growth Marketing Associate to join our team at Borderless Capital. As a key member of our marketing team, you will be responsible for executing our Google growth strategy to scale customer acquisition across paid search, display, demand gen, and performance max tactics.


Key Responsibilities:
  • Develop and execute data-driven Paid Search marketing plans and manage a cross-channel portfolio across search, display, and video.
  • Monitor industry competitive SERP landscape for keyword research, asset creation, and trend identification.
  • Collaborate with the broader growth team, CRO, and audience management teams to drive business growth.
  • Analyze performance data to produce actionable outcomes and opportunities.
  • Support in defining the performance marketing strategy, business plans, budgets, and structures for sustainable growth.
  • Collaborate with internal performance creative team and CRO manager to develop resonating assets and landing page experiences.
  • Define and develop understanding of the target customer to unlock business insights and manage KPIs for high growth impact.
  • Support in onboarding and training high-performing team members and leverage external partners for success.

Requirements:
  • 4+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies.
  • Hands-on experience launching and optimizing performance within Meta and Google ad products.
  • Strong Excel skills for manipulating large data sets for actionable insights.
  • A Bachelor's degree or proven relevant experience in a performance marketing or commercial role.
  • Outstanding understanding in marketing or tech-related subjects (e.g., AdTech, Data Science, Economics).
  • Ability to generate solutions from qualitative and quantitative marketing challenges.
  • Proven ability to manage multiple, complex tasks simultaneously in a fast-paced environment.
  • Experience in leading innovative and effective marketing programs across major digital and offline channels.
  • Extremely analytical and data-driven with the ability to drive traffic and transactions.
  • Excellent leadership skills to attract and develop marketing talent.
  • Experience in managing large marketing budgets.

Personal Characteristics:
  • Entrepreneurial with high energy and drive to succeed.
  • A curious mind with appreciation for collaborative brainstorming.
  • Ability to think strategically while executing hands-on tasks.
  • Collaborative and results-oriented leader with professional maturity.
  • Superior communication, presentation, and organizational skills.
  • Ability to think deeply about business problems and present solutions.
  • Strong mix of conceptual, data-driven, and analytical capabilities.
  • Ability to define marketing, data, and tech requirements based on quantitative knowledge.
  • Keen sensitivity to brand and the relationship between brand and direct marketing.
  • Passion for innovation and growth.

Benefits:

We offer a comprehensive benefits package, including:

  • Competitive salary and bonus structure.
  • Opportunities for professional growth and development.
  • Flexible work arrangements and remote work options.
  • Comprehensive health and wellness benefits.
  • Generous paid time off and holidays.
  • Access to cutting-edge technology and tools.