Marketing Operations Specialist
hace 3 semanas
We are a dynamic social media and video marketing agency seeking a Marketing Manager to join our expanding team.
As a Marketing Manager, you will play a pivotal role in supporting the President of Sagan in leading our marketing and sales endeavors. Your responsibilities will encompass various marketing and sales activities, including analysis of outcomes and adaptive adjustments to optimize our strategies.
The ideal candidate embodies a positive, fun, and ambitious personality, coupled with strong self-discipline and the ability to maintain schedules with minimal supervision. While we foster a vibrant work environment, we prioritize accountability for meeting deadlines and achieving performance-based outcomes.
A 'figure it out' mentality is essential for success in this role.
Key Responsibilities:
- Independent Management of Social Media Accounts: Independently manage the President's IG and X accounts, ensuring timely updates and engagement.
- Podcast Support: Assist in planning, booking guests, and marketing the agency's upcoming podcast to reach a wider audience.
- Press Features and Outreach: Support the process of applying for press features and collaborate on creating effective outreach materials.
- Email Funnel Development: Collaborate on creating the Hey Mr email funnel to nurture leads and enhance customer relationships.
- Event Planning and Travel Arrangements: Identify relevant conferences to attend and provide assistance in setting up in-person meetings and travel arrangements.
- PR Initiatives and Content Creation: Promote PR initiatives via Hey Mr social media platforms, email newsletters, blogs, etc., including podcast features and articles.
- Content Distribution: Extract snippets from podcasts for distribution via email and social media channels.
- Email List Management: Build and maintain email lists by incorporating all contacts from interactions with Natalie, new clients, and prospects into the email list and welcome funnel.
- Client Communication: Establish and manage client-only internal email communications from Natalie, reaching out to clients regularly or as required.
- Profile Management: Create and oversee profiles on Bark.com and Upwork to expand Sagan's online presence.
- Newsletter and HubSpot Management: Manage email newsletters and utilize HubSpot's marketing capabilities to streamline marketing efforts.
- Content Creation: Creating blogs and other article content (e.g. for LinkedIn) to establish Sagan as a thought leader in the industry.
Requirements & Qualifications:
- A minimum of 3 years of experience in Marketing.
- Genuine passion for marketing, particularly in the realm of social media.
- Experienced in managing Facebook, Google, and LinkedIn ads.
- Proficient in HubSpot for marketing automation and CRM management.
- Familiarity with Canva for creating engaging visual content.
- BASIC understanding of web technologies and platforms.
- Excellent written and verbal communication skills.
- Strong problem-solving abilities and the capacity to think on your feet.
- Fast learner with the ability to adapt quickly to new tasks and technologies.
- Highly self-motivated and capable of working independently.
About Sagan:
Sagan is a dynamic social media and video marketing agency serving small and midsize businesses across a variety of industries in the US. Our mission is to grow social followings and deliver thumb-stopping creativity through handcrafted social and video strategies.
Salary Estimate: $60,000 - $80,000 per year based on industry standards and location.
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