Digital Marketing Strategist

hace 1 mes

Buenos Aires, Buenos Aires C.F., Argentina Recruitment Room A tiempo completo
Job Description

We are seeking a highly experienced Digital Marketing Strategist to lead our marketing team and drive our brand presence in the crypto space.

The ideal candidate will have a deep understanding of the cryptocurrency market, strong leadership skills, and a proven track record in developing and executing successful marketing strategies. Experience in bringing successful DeFi protocols to market is essential.

This role includes ownership of B2C go-to-market strategies and support of B2B business development efforts, targeting professional trading firms, hedge funds, liquidity providers, and other key partners.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies to increase brand awareness, user acquisition, and retention, with a strong focus on both B2C and B2B channels.
  • Be extremely hands-on in executing marketing initiatives, relying on some support available to an early-stage startup. Optimize for short-term goals and budget and effort efficiency. Plan to build and grow a high-performing marketing team in the future.
  • Manage the full range of Web3 tools, including point campaigns, airdrops, co-promotions, events, PR, and more, to engage the community and drive growth.
  • Build and nurture a vibrant community of users and influencers while establishing and maintaining strategic partnerships with professional trading firms, hedge funds, and liquidity providers.
  • Set KPIs and utilize analytics tools to measure the effectiveness of marketing campaigns, making data-driven decisions to continuously optimize results.
Requirements:
  • Proven track record of bringing successful DeFi protocols to market, including experience successfully executing point programs, airdrops, and similar initiatives.
  • Demonstrated success in both B2C go-to-market strategies and B2B business development efforts.
  • Significant degree of understanding of the crypto market and its primitives, with reasonable familiarity with perpetual futures and other derivatives.
  • Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly.
  • Ability to thrive in a fast-paced, creatively chaotic, dynamic environment and handle multiple projects simultaneously.
Compensation Package:

$120,000 - $180,000 per annum, depending on experience, plus performance-based bonuses.

Flexible working hours and remote work options.

Opportunities for professional growth and development.

A collaborative and innovative work environment.

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