Product Marketing Manager

hace 2 horas


Buenos Aires, Argentina Western Union A tiempo completo

Unlock Your Potential in Product Marketing

Western Union is seeking a talented Product Marketing Manager to join our team. As a key member of our marketing team, you will play a critical role in developing and executing product marketing strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and execute product marketing plans that align with business objectives
  • Collaborate with cross-functional teams to launch new products and features
  • Conduct market research and analysis to inform product development and marketing strategies
  • Manage product marketing budgets and resources
  • Lead trade initiatives for network expansion and engagement programs for agent retention
  • Manage training and incentives for sales team
  • Compile reports on revenue and profitability
  • Conduct comparative analysis against competitors and market research
  • Manage agency for media planning and buying
  • Lead influencer marketing campaigns

Requirements:

  • Bachelor's degree in Marketing, Administration, Advertising, or a related field
  • Three-or-more-years progressive experience in marketing and product development
  • Advanced English level
  • Advanced Microsoft (Excel), Intermediated Power BI

Benefits:

You will have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms. Your Argentina-specific benefits include gift vouchers, discounts at universities and gyms, and 10 days off for non-pregnant mother/father.


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