Product Marketing Manager
hace 2 horas
Unlock Your Potential in Product Marketing
Western Union is seeking a talented Product Marketing Manager to join our team. As a key member of our marketing team, you will play a critical role in developing and executing product marketing strategies that drive business growth and customer engagement.
Key Responsibilities:
- Develop and execute product marketing plans that align with business objectives
- Collaborate with cross-functional teams to launch new products and features
- Conduct market research and analysis to inform product development and marketing strategies
- Manage product marketing budgets and resources
- Lead trade initiatives for network expansion and engagement programs for agent retention
- Manage training and incentives for sales team
- Compile reports on revenue and profitability
- Conduct comparative analysis against competitors and market research
- Manage agency for media planning and buying
- Lead influencer marketing campaigns
Requirements:
- Bachelor's degree in Marketing, Administration, Advertising, or a related field
- Three-or-more-years progressive experience in marketing and product development
- Advanced English level
- Advanced Microsoft (Excel), Intermediated Power BI
Benefits:
You will have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms. Your Argentina-specific benefits include gift vouchers, discounts at universities and gyms, and 10 days off for non-pregnant mother/father.
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