Digital Tag Management Specialist

hace 2 semanas


Buenos Aires, Argentina Kimberly-Clark A tiempo completo
About the Role

We are seeking a highly skilled Digital Tag Management Specialist to join our team at Kimberly-Clark. As a key member of our digital advertising team, you will be responsible for implementing and managing digital tags, ensuring seamless data collection and measurement across various platforms.

Key Responsibilities
  • Implement effective digital tagging strategies to optimize campaign performance and comply with industry standards.
  • Collaborate with cross-functional teams to define and understand key performance indicators (KPIs) and translate desired KPIs into actionable insights.
  • Develop and maintain a comprehensive understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
  • Provide clear implementation instructions for various environments, including direct implementation on web pages and through tag management systems such as Google Tag Manager (GTM) and Tealium.
  • Ensure that all tags are firing correctly across all platforms to guarantee precise reporting and performance measurement.
  • Stay up-to-date with industry trends and advertising technology, offering advice on how to incorporate new ad formats and features into campaigns.
Requirements
  • Bachelor's degree in computer science, information technology, or a related field.
  • 3-5+ years of experience in ad operations, with a strong understanding of digital ad trafficking processes and ad serving technologies.
  • Hands-on experience implementing and troubleshooting pixel implementation across various site environments and tag management platforms.
  • Expertise in Google Analytics and experience with ad servers such as DoubleClick or Innovid.
  • Strong analytical skills and the ability to use data to optimize campaign performance.
  • Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
About Kimberly-Clark

Kimberly-Clark is a leading global consumer goods company with a rich history of innovation and commitment to sustainability. We are dedicated to creating better care for a better world, and we are seeking talented individuals who share our passion for making a difference.

We offer a comprehensive benefits package, including medical, dental, and vision coverage, as well as flexible savings and spending accounts to maximize healthcare options. We also provide diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Join our team and be part of a company that values diversity, inclusion, and employee development. Apply now to become a Digital Tag Management Specialist at Kimberly-Clark



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