Digital Tag Manager
hace 1 mes
About the Role
At Kimberly-Clark, we're seeking a highly skilled Digital Tag Manager to join our team. This role involves implementing effective ad campaigns that optimize performance and comply with industry standards.
Main Responsibilities:
- Implement tags, establish MMP integrations, and resolve technical difficulties related to ad delivery and campaign performance measurement.
- Oversee the implementation of new platforms for tracking performance.
- Architect and implement a comprehensive solution for organizing and monitoring platform integrations, in compliance with regulatory requirements and enterprise standards.
- Collaborate with product teams to define KPIs and translate desired KPIs into actionable data for measuring campaign performance.
- Troubleshoot errors by reviewing code implementation and providing instructions to product teams to resolve issues.
- Customize pixel codes for collecting unique data.
- Collaborate with cross-functional teams, including marketing, DTS, Legal, and Compliance, to drive alignment and achieve business objectives.
- Provide clear implementation instructions for various environments, including direct implementation on web pages and through tag management systems.
- Configure integrations with new MMPs as necessary and manage relationships to stay informed about new features and opportunities.
- Stay abreast of industry trends and advertising technology, offering advice on incorporating new ad formats and features into campaigns.
- Collaborate with third-party partners and marketing agencies to manage data ingestion and hashing data for clean rooms.
- Perform thorough quality assurance using debugging and analytical tools to ensure accurate and clean data.
About You
We're looking for a highly motivated individual with 3-5+ years of experience in ad operations, including hands-on experience with pixel implementation across various site environments and tag management platforms. You should have a strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards. Expertise in Google Analytics is also required. Excellent problem-solving skills, a drive to see projects through to completion, and experience with HTML, JavaScript, and CSS are essential.
Benefits
Kimberly-Clark offers a competitive salary range of $80,000 - $110,000 per year, depending on location and experience. Great support for good health with medical, dental, and vision coverage options, flexible savings and spending accounts, diverse income protection insurance options, and additional programs and support for education, adoption, relocation, and childcare are also available.
What We Offer
We're an inclusive organization that values diversity and promotes equal opportunities for all employees. We're committed to creating a work environment that's supportive, respectful, and empowering. At Kimberly-Clark, you'll have the opportunity to grow your career, develop your skills, and make a meaningful impact on our business.
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