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Local Search Optimization Lead
hace 1 semana
About the Job: We are seeking an experienced SEO Team Lead to join our team at Frávega. In this role, you will be responsible for developing and executing SEO strategies that drive organic growth for our painting contractor clients. You will work closely with our marketing teams to integrate SEO with broader marketing efforts and stay up-to-date on Local SEO trends and algorithm changes.
Responsibilities:
Develop and lead SEO strategies focusing on Local SEO to boost search visibility for multi-location businesses, especially in the healthcare and dental sectors.
Optimize and manage Google Business Profiles, ensuring accurate and engaging information for all locations.
Build and maintain local citations across relevant directories, ensuring NAP data consistency.
Monitor and analyze SEO performance using tools like Google Analytics, providing actionable insights.
Create and optimize localized content, including landing pages and service descriptions, to drive local traffic.
Collaborate with clients to understand their objectives and tailor our services to meet their expectations.
Conduct SEO audits and implement improvements to enhance performance.
Collaborate with marketing teams to integrate SEO with broader marketing efforts.
Stay updated on Local SEO trends and algorithm changes to adjust strategies proactively.
Requirements:
We are looking for an individual with 3+ years of hands-on experience in SEO, with proven success in a similar role. The ideal candidate should have expertise in Local SEO strategies, including Google Business Profile management, leadership experience managing and guiding an SEO team, and proficiency with SEO tools like SEMrush, Moz, Ahrefs, and Google Analytics. Strong English communication skills, both written and spoken, are essential for this position.
