Search Engine Advertising Specialist
hace 6 días
About the Job Description
This job description outlines the key responsibilities and requirements for the Google Ads Specialist role at Ins Global. The ideal candidate will have a proven track record in digital marketing, strong analytical skills, and excellent communication and organizational skills.
Key Responsibilities:
- Develop, execute, and manage comprehensive Google Ads campaigns (Search, Shopping, Performance Max).
- Conduct keyword research, selection, and optimization for cost-effective bidding strategies.
- Design and implement targeted ad group structures and audience segmentation to boost ad performance.
- Utilize and optimize ad extensions (sitelinks, callouts, structured snippets).
- Monitor and analyze campaign performance using Google Analytics and other relevant tools.
Requirements
- Proven experience managing successful Google Ads campaigns, driving profitable traffic and achieving KPIs.
- Strong understanding of PPC, CPC, CPA, and ROAS metrics.
- Proficiency in keyword research tools, Google Analytics, and performance tracking tools.
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