Search Engine Advertising Specialist

hace 6 días


Buenos Aires, Buenos Aires C.F., Argentina Ins Global A tiempo completo

About the Job Description

This job description outlines the key responsibilities and requirements for the Google Ads Specialist role at Ins Global. The ideal candidate will have a proven track record in digital marketing, strong analytical skills, and excellent communication and organizational skills.

Key Responsibilities:

  • Develop, execute, and manage comprehensive Google Ads campaigns (Search, Shopping, Performance Max).
  • Conduct keyword research, selection, and optimization for cost-effective bidding strategies.
  • Design and implement targeted ad group structures and audience segmentation to boost ad performance.
  • Utilize and optimize ad extensions (sitelinks, callouts, structured snippets).
  • Monitor and analyze campaign performance using Google Analytics and other relevant tools.

Requirements

  • Proven experience managing successful Google Ads campaigns, driving profitable traffic and achieving KPIs.
  • Strong understanding of PPC, CPC, CPA, and ROAS metrics.
  • Proficiency in keyword research tools, Google Analytics, and performance tracking tools.


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