Search Engine Advertising Expert
hace 4 días
About the Role:
We are seeking a highly skilled Search Engine Advertising Expert to join our team. As a key member of our Paid Search department, you will be responsible for implementing, executing, and optimizing campaigns on Paid Search platforms.
Your Key Responsibilities:
- Develop and execute effective strategies in collaboration with the team.
- Conduct keyword research to identify opportunities for campaign success.
- Create campaign structures and define tests to drive results.
- Apply industry best practices for keywords, ads, and landing pages.
- Present campaign roadmaps and provide data-driven insights.
- Perform quality control checks and data assurance via Q&A.
- Mentor junior team members and complete tasks following established guidelines.
- Monitor daily campaign performance, including bid management, budget allocation, and forecasting.
- Adjust campaign budgets and reallocate based on delivery and results.
- Manage and control campaign budgets, issue orders, reconcile billing, and resolve discrepancies.
- Drive campaign success by achieving objectives and KPIs.
- Suggest changes to campaigns, such as modifying copy, adding new keywords, pausing certain keywords, and making changes to extensions.
- Prepare reports on campaign performance by collecting and analyzing data, identifying opportunities for improvement, and providing actionable insights.
- Foster collaboration across teams to create comprehensive media plans.
- Work with data teams for analysis and client presentations.
- Serve as a point of reference for clients and internal teams regarding Paid Search matters.
- Develop relationships with media partners to promote growth in campaign performance.
- Support junior members in their development and task execution if required.
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