Technology Marketing Manager
hace 5 días
Job Description
We are seeking a highly experienced Product Marketing Director to join our team at De Elizalde Gestión del Talento in Argentina. As a Product Marketing Director, you will be responsible for the launch and success of our products in the market, collaborating with cross-functional teams to develop and execute product marketing strategies.
Main Responsibilities:
- Developing Product Positioning: Understanding the target audience's needs, preferences, and behaviors to create an effective value proposition.
- Aligning Product Roadmaps: Ensuring alignment between product roadmaps and marketing strategies to maximize impact and efficiency.
- Driving Market Research: Conducting research to gain insights into target personas, buyer needs, and preferred purchasing processes.
- Defining Market Opportunities: Identifying high-opportunity segments in each market through segmentation and targeting exercises.
- Collaborating with Teams: Working with regional and in-country marketing leaders to produce consistent and compelling marketing assets.
- Developing Sales Enablement Plans: Creating sales tools and plans that differentiate us from competitors.
- Conducting Competitive Analyses: Performing SWOT analyses and developing how-we-win strategies.
- Managing Customer Testimonials: Developing and managing customer testimonials, case studies, and proof points.
- Creating Content: Developing content for videos, partner kits, co-marketing guidelines, sales pitch decks, RFPs, and sales sheets.
- Leading Launch Execution: Developing and executing GTM plans for product launches.
- Developing Product Roadmaps: Creating product and marketing roadmaps to drive ongoing momentum.
- Collaborating with Product Teams: Working with product teams to establish product requirements based on market and customer feedback.
- Managing Regional Conference Participation: Coordinating our product marketing strategy for regional Insurtech conference participation.
- Creating Product Marketing Competitive Insights: Developing and managing competitive insights by country.
- Developing Upsell/Cross-Sell Strategies: Creating strategies to retain and grow our customer base.
- Managing Statements of Work: Creating Statements of Work, research briefs, and managing creative agencies.
- Monitoring Performance: Reporting on product performance and communicating results of sales and marketing efforts.
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