Marketing Team Leader
hace 1 mes
Position Summary:
The Consumer Engagement Marketing Team Leader is responsible for the management and execution of Monster Energy's brand portfolio awareness and local marketing initiatives within a defined market. This role reports to the Marketing Manager and is accountable for leading the Consumer Engagement Marketing Team, growing brand awareness and loyalty with a strong focus on university programs, relationships with students' leaders, POS owners, activations, and events. The successful candidate will communicate the Monster brand message to consumers, assist with lead generation for the Sales Division, develop and strengthen key accounts relationships, increase market knowledge, build centers of influence networks, and support sales efforts through event execution.
Essential Job Functions:
- Recruit, hire, train, and manage CEM members.
- Manage operations and equipment in the local market, coordinating events with local agencies when required.
- Build vendor and venue relationships focused on brand pillars and universities.
- Increase market knowledge by gathering field information to add to business plans.
- Maintain inventory control of products and Monster items.
- Oversee promotional events and brand activations.
- Create event schedules and trips aligned with brand pillars and priority SKUs.
- Provide market successes feedback.
- Supervise, execute, and report on university programs.
Essential Job Requirements:
- Preferred field of study: Bachelor's degree in business administration, marketing, communications, or a related field.
- 1-3 years of experience in marketing, sales, or promotional roles.
- Minimum 1 year of experience with planning and managing resources.
- Clean driving record.
- Advanced user of Microsoft Office.
- Planning skills for managing CEM members' time, results, and agenda.
- Advanced English is a plus.
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