Product Launch Specialist
hace 3 días
Description
We are seeking a seasoned Product Marketing Director to lead the launch and success of our products in market. In this role, you will collaborate with cross-functional teams to develop and execute product marketing strategies, driving growth and revenue for our company.
Key Responsibilities:
- Product Positioning: Develop and maintain a deep understanding of our target audience's needs, preferences, and behaviors.
- Product Roadmap Alignment: Ensure alignment between product roadmaps and marketing strategies to maximize impact and efficiency.
- Market Research: Drive market research initiatives to inform product development, go-to-market strategies, and sales enablement programs.
- Market Opportunity Definition: Identify and prioritize high-opportunity segments in each market.
- Team Collaboration: Collaborate with regional and in-country marketing leaders to produce consistent and compelling marketing assets.
- Sales Enablement: Develop and implement sales enablement plans and tools that differentiate us from competitors.
- Competitive Analysis: Perform comprehensive competitive analyses to inform product development and marketing strategies.
- Customer Testimonials: Develop and manage customer testimonials, case studies, and proof points to support marketing efforts.
- Content Creation: Develop and manage content for various marketing channels, including videos, social media, and sales collateral.
- Launch Execution: Develop and execute GTM plans for product launches, ensuring successful market entry and adoption.
- Product Roadmap Development: Create and maintain product and marketing roadmaps to drive ongoing momentum and growth.
- Product Team Collaboration: Collaborate with product teams to establish product requirements based on market and customer feedback.
- Regional Conference Participation: Coordinate our product marketing strategy for regional Insurtech conference participation.
- Product Marketing Competitive Insights: Develop and manage competitive insights by country to inform product development and marketing strategies.
- Upsell/Cross-Sell Strategies: Develop strategies to retain and grow our customer base through targeted marketing and sales efforts.
- Statements of Work: Develop and manage Statements of Work, research briefs, and creative agencies to support marketing efforts.
- Performance Monitoring: Report on product performance and communicate results of sales and marketing efforts to stakeholders.
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