Product Marketing Director
hace 4 semanas
**Job Title:** Product Marketing Manager
**Location:** Remote, flexible schedule
**Job Overview:**
Sagan is an exclusive membership community that bridges the gap between global talent and US-based businesses. We connect candidates from vibrant regions worldwide with leading American companies.
**Key Responsibilities:**
We're seeking a Product Marketing Manager to lead marketing initiatives focused on content creation, outbound and inbound marketing campaigns, and digital marketing management. The ideal candidate will have experience in enterprise technology marketing, with a deep understanding of AI hardware and B2B markets.
**Content Creation & Management:**
- Develop high-quality content, including white papers, sales brochures, and presentations, that position the company as a thought leader in the AI hardware market.
- Collaborate with the technical team to convert complex product details into digestible content for customers and partners.
**Outbound Marketing Campaigns:**
- Plan, execute, and optimize outbound campaigns (email, webinars, social media) in coordination with the sales team.
- Monitor and analyze campaign performance, providing regular reports and recommendations.
**Inbound Marketing and Partnerships:**
- Build and manage partnerships with podcasts, blogs, influencers, and industry publications to generate leads and improve brand visibility.
- Lead content marketing initiatives, such as guest articles and influencer partnerships.
**Digital Marketing and Social Media Management:**
- Oversee the company's digital presence, including website management, SEO, SEM, and paid advertising.
- Create and manage social media content calendars to drive engagement and community growth.
**Market Research and Competitive Analysis:**
- Conduct market research to refine marketing strategies and differentiate the company's products from competitors.
- Monitor competitor activities and adjust strategies accordingly.
**Event Optimization:**
- Collaborate with the sales team to maximize event results through outreach campaigns and promotional activities.
**Marketing Vendor Management:**
- Manage vendors and optimize tools for marketing initiatives.
**Qualifications:**
We're looking for a candidate with 2+ years of experience in enterprise technology marketing, a proven track record of creating marketing content for B2B tech companies, and expertise in branding, design, or inbound marketing in the B2B space. Experience in outbound marketing and lead generation in the enterprise sector is also a plus. A background in AI or related markets is highly desirable.
**Nice-to-Haves:**
Engineering or technical coursework, experience in enterprise computer hardware or data centers, and familiarity with technology trade shows and conferences are all valuable assets. We welcome candidates who can demonstrate a strong understanding of the AI hardware market and its trends.
**Application Instructions:**
To ensure prompt processing of your application, please submit your resume and intro video in English format.
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