Manager E-commerce
hace 1 mes
At PMI, we’ve chosen to do something incredible.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.
The Smoke Free Product function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver smarter, science-backed alternatives to millions of adults around the world who would otherwise continue to smoke.
It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future.
Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives.
We are looking for a qualified Manager e-Commerce and Web to join our global consumer omnichannel team servicing LA&C markets. The Manager e-Commerce and Web will lead the e-commerce performance in LA&C markets, enabling the markets to deliver consistent and high-quality delivery of campaigns, new features, and CX enhancements on the IQOS websites in order to maximize e-comm channel performance. Based on market insights & data, The e-commerce manager, will be accountable to co-create & deploy with markets local market e-commerce plans, in line with global ecommerce channel & CX strategy, with the objective of maximizing online customer experience & sales.
Key responsibilities:
Develop & deploy, in close collaboration with your markets & OC, a localized market eCommerce roadmap to drive ecommerce & customer experience performance in LA&C region by:
- Conducting comprehensive shopping funnel analysis by collecting and evaluating qualitative and quantitative eCommerce insights from markets to identify key issues and propose relevant CX/UX initiatives.
- Leveraging on market Capability Assessments results to identify gaps and incorporate relevant findings into the local market roadmaps.
- Integrating global eCommerce & CX roadmap initiatives, toolboxes, and conversion rate optimization (CRO) best practices into local market roadmaps where relevant.
- Prioritizing UX/CX initiatives in collaboration with market and regional teams, ensuring a clear division of responsibilities (OC-led versus market-led).
- Leading the deployment of OC-led roadmap initiatives, ensuring timely and effective execution.
- Conducting comprehensive “always-on” performance monitoring for each initiative deployed on localized eCommerce roadmaps to ensure objectives are met and to identify areas for improvement.
- Organizing and leading quarterly eCommerce business reviews and performance monitoring sessions to track progress and drive continuous improvement.
- Fostering a team environment to continuously share market best practices, channel insights across markets/regions and provide feedback loop to central teams.
- Being the Regional SME and escalation point for Web/eCommerce Channel Management and Performance.
About you:
- Experience working successfully in a global, multicultural organization, with cross-functional projects.
- Strong experience (minimum 7 years) in digital marketing and use of web management tools (CMS, GA, etc)
- Strong leadership & people management skills.
- Collaborative in nature: a team player who is experienced in developing very strong relationships with internal and external stakeholders, and can successfully work independently
- Design thinker with strong analytical skills and ability to think outside the box. Good knowledge of SEO and Google Analytics
- Proven ability to work effectively across functions
- Ability to work independently on multiple projects at the same time
- Advanced Communication, relationship building skills and customer-centric thinking
- Creative thinking and digital marketing understanding
- Knowledge of relationship between content, analytics and consumer engagement
- Bachelor or Master’s degree in Digital, Marketing, Management, Communications or Business Management
- Ability to work in culturally diverse teams across multiple languages
- Fluent written and spoken English & Spanish
- Experience in the use of management tools like Confluence, Teamwork, MS Suite
Are you ready to join us?
What we offer
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel lik
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